We don't just manage ads. We Engineer Profit.
The complete Google Ads infrastructure for eCommerce brands scaling from £1M to £50M. We rebuild your account around your P&L, not just your ROAS.
Feed Engineering
We rebuild your product feed with margin data and custom labels, forcing Google to prioritise profit over revenue.
Profit-Led PPC
We isolate your best SKUs and protect your margins. No 'blended ROAS' lies - just clear, contribution-focused scaling
Search & Intent
Real-Time Insights on Your Spending
Data & Attribution
We fix your tracking to reveal the truth. Server-side tracking and profit dashboards that show you exactly where your money is going.
Commercial Strategy
We align ad spend with your cash flow and stock cycles. We act as your fractional CMO, not just a media buyer.
Why We Obsess Over Profit
In the last 5 years, the e-commerce landscape has shifted permanently. The era of cheap clicks, easy tracking, and "growth at all costs" is over.
Yet, most agencies are still operating from a 2015 playbook - chasing top-line revenue while ignoring the bottom-line reality.
We believe that "ROAS" is a dangerous metric. You can have a 1000% ROAS and still go bankrupt if your margins are thin and your operational costs are high. That’s why we don't just look at your ad account; we look at your P&L. We don't celebrate a campaign win unless it translates to Net Profit in your bank account.
At JudeLuxe, we view Google Ads not as a marketing channel, but as a financial instrument. It is a lever to regulate cash flow, clear inventory, and acquire profitable customers. We built this agency to be the antidote to the "vanity metrics" industry - partnering with founders who want to build sustainable, asset-rich businesses that can weather any algorithm update.
We don't just buy clicks. We buy future cash flow.
£417m Revenue Generated
about us
We believe that "ROAS" is a dangerous metric
You can have a 1000% ROAS and still go bankrupt if your margins are thin and your operational costs are high. That’s why we don't just look at your ad account; we look at your P&L. We don't celebrate a campaign win unless it translates to Net Profit in your bank account.
At JudeLuxe, we view Google Ads not as a marketing channel, but as a financial instrument. It is a lever to regulate cash flow, clear inventory, and acquire profitable customers. We built this agency to be the antidote to the "vanity metrics" industry -partnering with founders who want to build sustainable, asset-rich businesses that can weather any algorithm update.
We don't just buy clicks. We buy future cash flow.
Feed Engineering | Paid Media | Data Intelligence | Commercial Strategy |
We treat Google Ads as a financial instrument, not a traffic tap. By combining data engineering with commercial strategy, we align your ad spend directly with your P&L.
The Foundation
Google can’t optimise what it can’t see. We rebuild your feed with custom labels for Margin and Velocity, forcing the algorithm to prioritise your high-contribution products over empty clicks.
The Engine
We manage Shopping, PMax, and Search with surgical precision. We isolate your winning SKUs and mine high-intent keywords, ensuring every pound of budget flows to where it generates the most cash.
The Truth
Pixel data is broken. We implement Server-Side Tracking and custom Profit Dashboards to give you a single source of truth. We track Net Profit and LTV, not just vanity metrics like ROAS.
We act like a fractional CMO. From forecasting Q4 stock requirements to planning cash-release campaigns for overstock, we align your acquisition strategy with your wider business goals
The Direction
While every engagement is unique, profit requires a system.
Here is our proven framework for scaling - though we adapt the execution to fit your specific team and needs.
Phase 1: The Commercial Audit - "Finding The Truth"
We go beyond the ad account to map your true unit economics. We analyze your margins, return rates, stock velocity, and wasted spend to identify exactly which SKUs are generating profit and where your budget is bleeding.
Outcome: A clear "Profit Roadmap" defining exactly where to cut and where to scale.
Phase 2: The Profit Architecture - "Building The Machine"
We rebuild your infrastructure to prioritize profit over revenue. By injecting margin data into your feed and implementing server-side tracking, we force the Google algorithm to bid based on contribution margin rather than vanity metrics.
Outcome: A stable, signal-led account structure that reflects your P&L.
Phase 3: The Scale Protocol - "Unlocking Growth"
With the machine calibrated, we aggressively scale budget on your high-margin winners. We expand into new territories and launch upper-funnel campaigns, using predictive forecasting to ensure growth never breaks your cash flow.
Outcome: Predictable, profitable scaling that compounds month over month.