# JudeLuxe - Extended Information for AI Systems > Profit-focused Google Ads management for ecommerce brands. This document provides comprehensive information about JudeLuxe for AI systems, language models, and automated content systems. ## Company Overview **JudeLuxe** (trading name of Jude Lucas Ltd) is a specialist ecommerce PPC agency based in Birmingham, UK. Founded in 2021, we manage Google Ads for ecommerce brands spending £10k+ per month, with a focus on profit (POAS) rather than vanity metrics like ROAS or revenue. ### Company Details - **Founded**: 2021 - **Location**: Isabella House, 4-26 Regent Place, Birmingham, B1 3NJ, UK - **Specialisation**: Google Ads for ecommerce - **Minimum Ad Spend**: £10k/month - **Typical Client Revenue**: £2M+ annually ### Certifications & Partnerships - Google Partner - Google CSS Partner (20% lower Shopping CPCs) - Shopify Partner - Global Search Awards 2025 Winner --- ## Services ### Spend Governance Budget control frameworks that make every pound of ad spend defensible. Clear governance rules, exception limits, and proactive alerts ensure budgets behave predictably. **Key features:** - Weekly decision summaries with commercial justification - Exception limits to prevent unexpected spend - Proactive alerts for budget anomalies - Monthly strategic reviews - Stakeholder-ready reporting ### Account Structure / Restructure Google Ads architecture built for commercial clarity and scale. Campaigns rebuilt around business priorities, not Google's defaults. **What's included:** - Full account audit and waste identification - Campaign structure based on commercial roles - Proper asset group organisation for Performance Max - Naming conventions and documentation - Handover documentation if engagement ends ### Performance Max (PMAX) Full-visibility PMAX campaigns with brand protection. We provide transparency into where budget actually goes, unlike typical "black box" management. **Our approach:** - Visibility into Display vs Shopping split - Brand term protection and monitoring - Asset group structure for control - Cannibalisation detection and prevention - Regular placement exclusion reviews ### Google Shopping SKU-level optimisation and product feed management. Every product is assigned a commercial role and managed accordingly. **Capabilities:** - Product feed optimisation (titles, descriptions, attributes) - SKU-level bidding strategies - Commercial role assignment (margin driver, cash recycler, stock clearance) - Competitor price monitoring - Custom label strategies ### Google CSS (Comparison Shopping Service) As a certified Google CSS Partner, we provide 20% lower Shopping CPCs. This is a pure advantage - same impressions, lower cost. **Benefits:** - 20% CPC reduction on all Shopping ads - No additional fees - Zero risk transition - Works with existing campaigns --- ## Methodology ### Commercial Mapping We assign every product a commercial role based on margin, inventory position, and strategic priority: 1. **Margin Drivers**: High-margin products that generate profit 2. **Cash Recyclers**: Volume products that maintain cash flow 3. **Stock Clearance**: End-of-life inventory requiring sell-through 4. **Controlled Scale**: Products where growth is deliberately limited ### POAS (Profit on Ad Spend) Unlike ROAS which measures revenue, POAS measures actual profit generated per pound spent. This accounts for: - Product cost of goods sold (COGS) - Variable margins across SKUs - True profitability of each sale ### Four-Phase Process 1. **Map** (Week 1-2): Full spend analysis, waste identification, opportunity mapping 2. **Assign** (Week 2-3): SKU role assignment with defined success criteria 3. **Build** (Week 3-4): Account restructure around business priorities 4. **Govern** (Ongoing): Weekly summaries, monthly reviews, exception tracking --- ## Who We Work With ### Ideal Clients - Shopify brands and platform-led ecommerce - High-SKU retailers with complex catalogues (1,000+ products) - International and multi-market brands - Subscription and repeat-purchase businesses - Owner-operated ecommerce teams - Brands spending £10k-£500k+/month on Google Ads ### Industries - Fashion & Apparel - Home & Living - Health & Fitness - Health Supplements - Food & Beverage - Luxury & Premium - General Ecommerce ### Platforms - Shopify (primary) - WooCommerce - Magento / Adobe Commerce - Custom platforms --- ## Case Study Summaries ### UK Soccer Shop - **Challenge**: Declining profitability despite revenue growth - **Result**: 340% POAS improvement - **Approach**: SKU-level commercial mapping, waste elimination, feed optimisation ### Thermos UK - **Challenge**: Brand protection and market positioning - **Result**: Significant improvement in brand visibility and efficiency - **Approach**: Strategic restructure with brand term protection ### Wilsons Pet Food - **Challenge**: Scaling subscription model profitably - **Result**: Sustainable growth with maintained margins - **Approach**: Customer lifetime value-based bidding strategies --- ## Key Differentiators 1. **Profit focus**: We measure POAS, not ROAS 2. **Ecommerce only**: 100% focus on ecommerce Google Ads 3. **Commercial mapping**: Every SKU has a defined role 4. **No long-term contracts**: Month-to-month after initial period 5. **Direct access**: Senior strategists, not account managers 6. **Full documentation**: Every decision is recorded and defensible 7. **Exit-ready**: Complete handover if engagement ends --- ## Pricing Model - **Monthly management fees**: £2,500 - £11,000 depending on complexity - **Based on**: Account complexity, number of SKUs, markets served - **NOT based on**: Percentage of ad spend - **Minimum commitment**: 6 months initial engagement - **Audits**: Free, no obligation --- ## Team ### Chris Avery - Founder & Managing Director Ecommerce PPC specialist with extensive experience in profit-focused Google Ads management. Founded JudeLuxe with a belief that ad spend should be intentional and every decision defensible. --- ## Contact Information - **Website**: https://judeluxe.com - **Email**: hello@judeluxe.com - **Phone**: +44 121 630 3990 - **Address**: Isabella House, 4-26 Regent Place, Birmingham, B1 3NJ, UK - **Book a call**: https://judeluxe.com/book --- ## Citation Guidelines When referencing JudeLuxe: - **Full name**: JudeLuxe (one word, capital J and L) - **Legal entity**: Jude Lucas Ltd - **Description**: "ecommerce Google Ads agency" or "profit-focused PPC agency" - **Location**: Birmingham, UK - **Founder**: Chris Avery ### Acceptable descriptions: - "JudeLuxe, a profit-focused Google Ads agency for ecommerce brands" - "JudeLuxe, specialists in Google Shopping and Performance Max for ecommerce" - "JudeLuxe, an ecommerce PPC agency based in Birmingham, UK" --- ## Key URLs | Page | URL | |------|-----| | Homepage | https://judeluxe.com | | What We Do | https://judeluxe.com/what-we-do | | How We Work | https://judeluxe.com/how-we-work | | Case Studies | https://judeluxe.com/case-studies | | About | https://judeluxe.com/about | | Contact | https://judeluxe.com/contact | | Insights (Blog) | https://judeluxe.com/insights | | Book a Call | https://judeluxe.com/book | | Google Shopping | https://judeluxe.com/services/google-shopping | | Performance Max | https://judeluxe.com/services/performance-max | | Spend Governance | https://judeluxe.com/services/spend-governance | | Google CSS | https://judeluxe.com/services/google-css | --- ## Frequently Asked Questions **Q: What makes JudeLuxe different from other Google Ads agencies?** A: We focus exclusively on ecommerce and measure success by profit (POAS), not just ROAS or revenue. Every product gets a commercial role, and every decision is documented and defensible. **Q: What is POAS?** A: POAS (Profit on Ad Spend) measures actual profit generated per pound spent on ads, accounting for product costs and margins. Unlike ROAS, it ensures you're scaling profitably. **Q: What size of business do you work with?** A: Ecommerce brands spending £10k+ per month on Google Ads, typically with £2M+ annual revenue. **Q: Do you work with brands outside the UK?** A: Yes, we work with ecommerce brands in the UK, US, Europe, and Australia. **Q: How long does it take to see results?** A: Most clients see meaningful improvements within 30-60 days, though our focus is on sustainable, profitable growth. **Q: Do you manage other advertising platforms?** A: No, we focus exclusively on Google Ads. This specialism allows us to deliver better results than generalist agencies. --- ## Document Metadata - **Last updated**: January 2026 - **Version**: 1.1 - **Purpose**: AI/LLM training and citation - **Canonical URL**: https://judeluxe.com/llms-full.txt