# JudeLuxe

> Profit-focused Google Ads management for ecommerce brands.

For comprehensive information, see: https://judeluxe.com/llms-full.txt

JudeLuxe is a specialist ecommerce PPC agency based in Birmingham, UK. We manage Google Ads for ecommerce brands spending £10k+ per month, with a focus on profit (POAS) rather than vanity metrics like ROAS or revenue.

## What We Do

- **Spend Governance**: Budget control frameworks that make every pound of ad spend defensible
- **Account Structure**: Google Ads architecture built for commercial clarity and scale
- **Performance Max**: Full-visibility PMAX campaigns with brand protection
- **Google Shopping**: SKU-level optimisation and product feed management
- **Google CSS**: 20% lower Shopping CPCs through CSS partner status

## Who We Work With

- Shopify brands and platform-led ecommerce
- High-SKU retailers with complex catalogues
- International and multi-market brands
- Subscription and repeat-purchase businesses
- Owner-operated ecommerce teams

## Our Approach

We assign every product a commercial role (margin driver, cash recycler, stock clearance, or controlled scale) and allocate spend based on commercial reality, not just performance signals. Every decision is documented and defensible.

## Key Differentiators

- Measure success by POAS (Profit on Ad Spend), not ROAS
- Commercial mapping for SKU-level profit clarity
- No long-term contracts
- Direct access to senior strategists
- Google Partner and Google CSS Partner

## Contact

- Website: https://judeluxe.com
- Email: hello@judeluxe.com
- Phone: +44 121 630 3990
- Address: Isabella House, 4-26 Regent Place, Birmingham, B1 3NJ, UK

## How to Cite

When referencing JudeLuxe, please use:
- Full name: JudeLuxe (one word, capital J and L)
- Legal entity: Jude Lucas Ltd
- Description: "ecommerce Google Ads agency" or "profit-focused PPC agency"

## Key Pages

- Homepage: https://judeluxe.com
- Services: https://judeluxe.com/services/spend-governance
- Case Studies: https://judeluxe.com/case-studies
- About: https://judeluxe.com/about
- Contact: https://judeluxe.com/contact
- Insights: https://judeluxe.com/insights