POAS Calculator

See your true Profit on Ad Spend. By JudeLuxe.

Revenue from Google Ads (£)

Total Google Ads-attributed revenue over the period

Cost of Goods Sold (% of revenue)

Average % of revenue spent producing the product

Fulfilment & shipping cost (% of revenue)

Pick, pack, ship, packaging. As % of revenue

Return rate (% of revenue)

Average % of orders refunded

Ad spend (£)

Total Google Ads spend over the period

Your numbers

4.00×

Return on Ad Spend (revenue per £1 spent)

1.84×

Profit on Ad Spend (profit per £1 spent)

£0.84 profit / £1 spent

Net contribution margin per pound of ad spend

2.17×

Break-even ROAS. What your account needs to hit just to break even at current margins

What your numbers actually say

POAS of 1.84×. Each £1 of ad spend generates £0.84 of profit. Healthy commercial performance. Most well-managed ecommerce accounts target this range. Room to scale spend if SKU-level margin economics support it.