JudeLuxe are off to the Global Search Awards 2025 in Dublin - nominated for 6 awards.

JudeLuxe’sGlobal Search Awards 2025Nominations: Award-Winning eCommercePPC AgencyRecognised for Profit-First Performance

JudeLuxe has been announced as a six-time finalist at theGlobal Search Awards 2025in Dublin, an accolade that recognises technical excellence and commercial impact acrosspaid searchand eCommerce. This article explains each nomination, why the recognition matters for ambitious retailers, and how JudeLuxe’s profit-first methodology translates award criteria into measurable commercial outcomes. Readers will learn which categories JudeLuxe was shortlisted for, a deep case study on the UK Soccer Shopcampaignthat addressed a five-million SKU challenge, and a practical guide to the agency’s POAS-led approach versus conventional ROAS thinking. The piece also outlines signal-led systems, SKU-scale tactics, and concrete steps for retailers to engage an award-recognisedPPCpartner. Throughout, practical lists, EAV tables, and precise examples support the claims while keeping JudeLuxe’s commercial offering supplementary and focused on profit-driven eCommerce growth.

What Are JudeLuxe’s SixGlobal Search Awards 2025Nominations?

JudeLuxe’s six nominations at theGlobal Search Awards 2025span bothcampaignexcellence and technicalinnovation, reflecting performance outcomes and scalable eCommerce solutions. This section lists the categories, explains the judging focus briefly, and maps each nomination to the capability demonstrated inclientwork or internal systems. Understanding the categories helps retailers see how specific deliverables—cataloguemanagement, signal-led bidding, and profit-first measurement—align with award criteria and commercial impact.

Which Categories Has JudeLuxe Been Nominated For at theGlobal Search Awards 2025?

The six nominations covercampaign, technical andretailsearch disciplines and showcase breadth across eCommercePPCexecution and measurement. The categories are:

1. Best Use of Search -Retail/ E-commerce (PPC): Recognition forcampaignperformance and commercial outcomes.

2. Best Use of Search - Large ScaleCampaign: Judged on handling complexity and scale.

3. BestPaid SearchCampaign: Focus onpaid searchcreativity and results.

4. Most Effective Use ofData&Automation: Evaluation of signal-led systems andautomation.

5. Best Use of Search - InternationalCampaign: Measured by multi-country execution and ROI.

6. Agency of the Year (shortlist): Reflects consistentclientperformance and operational excellence.

These categories map to JudeLuxe’s strengths inGoogle Shoppingspecialism, signal-ledPPCsystems, and commercial-first measurement frameworks.

Why Is the ‘Best Use of Search -Retail/ E-commerce’ Nomination Significant?

The ‘Best Use of Search -Retail/ E-commerce’ category judges entries on sustained commercial impact, feed and catalogue optimisation, and innovative search tactics that drive profit. JudeLuxe’s nomination reflects work that prioritises profitability through SKU-level optimisation, signal engineering andcampaignarchitecture tailored toretailmargins and lifetime value. That alignment between award criteria and commercial objectives demonstrates why retailers prioritising profit over vanity metrics should take the nomination as a meaningful trust signal. The nomination also validates technical capabilities likeGoogle Shoppingspecialism and scalable feedmanagementat SKU scale.

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How Does JudeLuxe’s Award Recognition Enhance Its Industry Credibility?

Awards function as third-party validation that reduces commercial risk for prospective clients by signalling tested methodologies and consistent outcomes. JudeLuxe’s nominations translate into credibility by tying award categories directly toclient-facing capabilities such asautomation, international rollout, and measurablerevenuegeneration. Forretaildecision-makers, this recognition shortens vendor evaluation time and elevates confidence in a partner that prioritises profit-first outcomes. Seen through the lens oflead generationandinformationhub positioning, awards reinforce JudeLuxe’s role as a performance-ledPPCpartner for ambitious eCommerce brands.

• The company credential block below maps each nomination to an associated capability and service: Best Use of Search - Retail / E-commerce (PPC): Google Shopping specialism and SKU optimisation.Best Use of Search - Large Scale Campaign: Catalogue management for multi-million SKU operations.Best Paid Search Campaign: Creative paid search and conversion-focused ad strategy.Most Effective Use of Data & Automation: Signal-led PPC systems and automation frameworks.Best Use of Search - International Campaign: Multi-market campaign engineering and scaling.Agency of the Year (shortlist): Consistent revenue-driven outcomes across clients.

How Did JudeLuxe Achieve Success with the UK Soccer ShopPPCCampaign?

The UK Soccer Shop case study exemplifies how engineeredcampaigns, SKU-scale feed work, and signal-led systems combine to produce profit-first growth for a high-complexityretailclient. JudeLuxe approached the five-million SKU catalogue with a focused plan that reduced bid noise, improved feed signal quality, and prioritised margin-sensitive bidding to lift profitablerevenue. The case study illustrates practical steps—audit, segmentation, signal modelling, andautomation—used to convert chaotic feeddatainto structured, profitablecampaignarchitecture. Below, the operational challenges, the ‘From Chaos to Control’ process, and the profit-driven results are explained to show how the tactics produced measurable commercial outcomes.

What Challenges Did UK Soccer Shop Face Managing 5 Million SKUs?

Managing a five-million SKU catalogue introducesdata-quality variance, inconsistent attribute hygiene, and overwhelming bid andbudgetcomplexity, which together degrade bidding signals and inflate wasted spend. Theclientstruggled with poor feed segmentation, weak value-weighting for margin-sensitive SKUs and limitedautomationto manage scale, causing suboptimal prioritisation of profitable inventory. Operational constraints also included the need for rapid iteration across markets and channel-level attribution complexities that masked true profitability. These challenges set the stage for JudeLuxe’s structured ‘From Chaos to Control’ methodology, which imposed signal discipline and commercial prioritisation.

What Is JudeLuxe’s ‘From Chaos to Control’ Strategy for eCommercePPC?

‘From Chaos to Control’ is a staged operational workflow: comprehensive feed and auction audit, deterministic segmentation by margin and velocity, signal-layer engineering for behavioural and feed inputs, andautomationto maintain scale and responsiveness. Each stage focuses on measurable outputs—improved signal fidelity, reduced wasted impressions, and dynamic margin-aware bidding rules—so that bids reflect profit potential rather than raw volume. The approach leverages catalogue-level prioritisation, SKU-level rules and automatedcampaignscaffolding to make large catalogues manageable and commercially aligned. This methodology creates a repeatable engine for scaling profitableGoogle Shoppingandpaid searchactivity across markets.

What Were the Key Profit-Driven Results and Metrics from ThisCampaign?

A focused profit-first execution produced clear commercial improvements acrossrevenue, efficiency and margin-weighted returns, demonstrating that signal-led engineering can materially impact profitability. Key outcomes included a substantial increase in trackedrevenue, marked gains in POAS (profit on ad spend) over ROAS, and improved conversion efficiency for priority SKUs. Thecampaign’s performance highlights how precise feed work combined withautomationconverts scale into sustainable profit rather than mere traffic growth. These metrics underpin JudeLuxe’s claim of delivering measurable, scalable commercial impact forretailclients.

Before the next section, here is an EAV table that breaks down SKU optimisation components and the results they deliver in practical terms.

Process Element	Challenge Solved	Result / Metric
Feed Segmentation	Attribute noise across 5M SKUs	Higher signal fidelity; uplift in prioritized SKU revenue
Value-Weighted Bidding	Bids based on raw revenue not margin	Improved POAS and margin retention
Signal Layering	Weak behavioural and feed signals	Better bidding accuracy; reduced wasted spend
Automation & Rules	manual scale limitations	Faster iteration and consistent performance

What Is JudeLuxe’s Profit-FirstPPCMethodology and How Does It Differ from ROAS?

Profit-firstPPC, emphasising POAS (Profit on Ad Spend), redefines bidding and attribution decisions by incorporating margin, lifetime value and cost structure intocampaignrules. Rather than optimising for top-line returns or surface ROAS, POAS-based systems evaluate each conversion by its contribution to profit, using signal-led inputs to inform bids andbudget. The methodology combines measurement frameworks, signal engineering andautomationto create a closed-loop system that scales profitablerevenue. Below we contrast mechanics, describe signal-led systems and explain why ambitious eCommerce brands prefer profit-firstmanagement.

How Does Profit on Ad Spend Improve eCommercePPCPerformance?

POAS improves decision-making by weighting conversions by their profit contribution rather than grossrevenue, which prevents high-revenuebut low-margin SKUs from distorting bidding priorities. The mechanism uses per-SKU margin inputs, adjusted lifetime value estimates, and cost allocations to calculate a profit score that drives bids andbudgetallocation. This leads to reduced wasted spend, higher retained margins and a clearer path to sustainable scaling compared with ROAS-focused tactics. For retailers, POAS introduces clarity into trade-offs between volume and profit and enables tactical decisions that preserve bottom-line health.

Here is an EAV table comparing POAS and ROAS to clarify their measurement differences and commercial implications.

Metric	What It Measures	Commercial Implication
ROAS (Return on Ad Spend)	Revenue generated per advertising pound	Encourages revenue growth but can mask margin erosion
POAS (Profit on Ad Spend)	Profit generated per advertising pound	Prioritises margin and sustainable growth
Decision Rule	Bid adjustments based on metric	POAS favours margin-sensitive bids; ROAS favours revenue-weighted bids

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What Are the Benefits of Signal-LedPPCSystems in Driving Scalable Growth?

Signal-ledPPCsystems aggregate behavioural, feed and conversion signals to create richer bidding inputs that improve targeting precision and bidding efficiency. By layering user behaviour signals with SKU attributes and performance telemetry, these systems create higher-resolution audiences and enableautomationto respond to short-term market shifts. The result is improved conversion efficiency, lower wasted spend, and a scalable bidding model that preserves margin while increasingrevenue. For large catalogues and internationalcampaigns, signal-led systems are essential to maintain bidding discipline and commercial alignment.

Why Do Ambitious eCommerce Brands Prefer JudeLuxe’s Profit-First Approach?

Ambitious retailers favour a profit-first approach because it alignsadvertisingincentives with business profitability and reduces the risk of scale that erodes margins. JudeLuxe’s framework offers predictable scaling, clearerbudgetprioritisation and systematic SKU-level control that resonates with high-spend advertisers needing measurable growth. The approach also mitigates common vendor-clientmisalignment by making profit the central KPI, ensuring transparent reporting and decision rules. For brands focused on sustainable growth, this methodology converts ad spend into durable commercial value rather than transient traffic.

Why Choose JudeLuxe as Your Award-Winning eCommercePPC Agency?

JudeLuxe’s Global Search Awards nominations act as evidence of capability, but the choice of an agency should rest on methodology, measurable outcomes and operational fit. This section connects nominations toclientbenefits, outlines commercial advantages of JudeLuxe’s service model, and explains how the agency supports brands competing in crowdedretailcategories. Prospective clients gain clarity on what to expect from engagements and why prize recognition aligns with practical commercial competence.

How Do JudeLuxe’s Global Search Awards Nominations Reflect Proven Expertise?

Each nomination corresponds to a demonstrated capability: large-scalecampaignmanagement, international rollout,automationexcellence andretailPPCcreativity, all of which are core to JudeLuxe’s service offering. The nominations validate the company’s technical execution onGoogle Shoppingspecialism, signal-led bidding and SKU-scale optimisation that clients depend on. Awards act as external corroboration, reducing procurement friction for brands that prioritisedata-driven partners. This alignment between external recognition and internal capability supports confident decision-making forretailclients.

What Commercial Benefits Do Clients Gain from JudeLuxe’sPPC Management?

Clients working with JudeLuxe typically see improved profit efficiency, clearerinvestment-to-profit pathways and operationalautomationthat reduces manual overhead. Benefits include more profitablerevenue, improved catalogue prioritisation and scalable bidding frameworks that adapt to market changes. The company reports measurable outcomes at scale—£41.7M in trackedrevenuefor clients over the last 12 months—operating across 12 countries and optimising over 19 million unique products across 27 industries, which supports claims of repeatable commercial impact. These benefits form the backbone of JudeLuxe’sclientvalue proposition.

This EAV table summarises key service offerings, their defining features and the commercial benefits clients can expect.

Service Offering	Key Feature	Commercial Benefit
eCommerce PPC Management	Google Shopping specialism and signal-led systems	Scalable, profit-driven growth
Catalogue Optimisation	SKU-level segmentation and feed hygiene	Higher-priority revenue and reduced waste
Automation & Rules	Margin-aware bidding automation	Faster scale and consistent POAS improvements

How Does JudeLuxe Support AmbitiousRetailBrands in Competitive Markets?

JudeLuxe supports high-growth retailers through a clear engagement model: rapid audit, pilot focused on priority SKUs, and iterative scale driven by POAS rules andautomation. The operational cadence ensures early wins, measured impact and a roadmap for scaling across markets and inventory. Teams implement signal-led bidding and cataloguemanagement, then automate guardrails to retain profit discipline as spend increases. For brands in competitive niches, this structure balances agility with governance to protect margin while expanding reach.

• JudeLuxe’s primary service is eCommercePPC management, specificallyGoogle Shoppingspecialisation, designed for ambitious eCommerce brands seeking profit-driven growth.

• For brands evaluating partners, this offering emphasises profit-first outcomes, SKU-scale capability and measurablerevenueimpact.

When and Where Is theGlobal Search Awards 2025Ceremonyin Dublin?

TheGlobal Search Awards 2025ceremonytakes place in Dublin at The Round Room, Mansion House, on 22 October 2025, offering a focal point for industry recognition and networking. The event gathers judges, finalists and industry peers to assess technical creativity, commercial outcomes andinnovationacrosspaid searchand search-focusedcampaigns. Attendance and final results amplify validation for shortlisted agencies and offer opportunities forclientintroductions andknowledgeexchange. For agencies and brands, presence at such events demonstrates market leadership and invites collaborative conversations about emerging trends.

What Is the Significance of the Global Search Awards in theDigital MarketingIndustry?

The Global Search Awards are widely regarded as a benchmark for searchmarketingexcellence, judged by panels that evaluate strategy, creativity and measurable commercial impact. Winning or being shortlisted provides a third-party endorsement that supports procurement decisions andclienttrust. The awards also surface best practices and innovative techniques that set industry standards, offering a reliable signal for brands seeking high-performing partners. Forretailadvertisers, the awards highlight agencies that can translate search excellence into sustainable business results.

How Does JudeLuxe’s Participation in Dublin Highlight Its Market Leadership?

Participation as a multiple nominee positions JudeLuxe among agencies shaping search best practice, signalling both technical depth and consistentclientoutcomes. The nominations amplify the company’s narrative around profit-firstPPCand signal-led systems, reinforcing the message that scale and margin can coexist. For current and prospective clients, the shortlist strengthens perceptions of JudeLuxe as a specialist partner for complexretailchallenges. This recognition is particularly relevant for brands evaluating agencies for large catalogues and international expansion.

How Can Clients and Partners Engage with JudeLuxe During the Awards?

Clients and partners interested in engaging with JudeLuxe during awards events typically follow public announcements and plan meetings around industry gatherings to discuss strategy and potential collaboration. Suggested engagement approaches include scheduling a strategy session to review catalogue priorities, requesting a targeted audit, or arranging a short briefing on POAS implementation and signal engineering. Social channels and event schedules provide public opportunities to follow updates and connect with the team in person at networking sessions. Engaging around the awards can accelerate conversations about trial pilots and prioritisedcampaigns.

How Does JudeLuxe Compare to OtherTop PPC AgenciesNominated at theGlobal Search Awards 2025?

When comparing agencies shortlisted at the Global Search Awards, differences often appear in methodology depth, commercial focus and SKU-scale capability rather than in superficial messaging. JudeLuxe differentiates through an explicit profit-first KPI, engineeredcampaignarchitecture for very large catalogues, and signal-ledautomationthat favours margin. This section highlights capability gaps common among many providers and explains how JudeLuxe’s operational choices address those gaps for ambitious eCommerce businesses.

What Sets JudeLuxe Apart from Competitors Like Push and Kia Ora Digital?

Unlike conventional approaches that emphasise ROAS or impression-led metrics, JudeLuxe centres profit (POAS) as the primary operational KPI and builds bidding and feed systems to support that goal. The agency’s capacity to optimise millions of SKUs and operate signal-led bidding systems at scale is a practical differentiator for retailers with large catalogues. Additionally, JudeLuxe’s blend of catalogue engineering,automationand measurement creates a repeatable framework that many providers do not document or deliver at scale. This commercial alignment reduces the risk of growth initiatives that erode margin.

How Does JudeLuxe’s eCommercePPCExpertise Align with Industry Trends for 2025?

JudeLuxe’s focus on POAS, signal-ledautomationand SKU-scalemanagementaligns with 2025 trends including AI-assisted bidding, profitability-centric KPIs, and increased emphasis on cataloguedataquality. The agency’s systems integrate behavioural and feed signals to generate higher-resolution inputs for automated bidding, reflecting broader industry movement toward smarter, profit-awareautomation. This alignment positions JudeLuxe to capture value from emerging tools while keeping commercial metrics central to decision-making. Retailers adopting similar trends can expect more sustainable scaling and better protection of margins.

What Content Gaps Does JudeLuxe Address That Competitors Often Overlook?

Many providers inadequately document SKU-scale optimisation, POAS transition steps or the operational mechanics of signal-led systems; JudeLuxe addresses these gaps with practical frameworks, case evidence and engineered processes. By providing technical detail on feed segmentation, margin-weighted bidding andautomationgovernance, the agency fills a critical need for retailers facing catalogue complexity. This content and operational attention helps clients move from theory to implementation, reducing the execution gap that often undermines ambitiousPPCprogrammes.

How Can Ambitious eCommerce Brands Partner with JudeLuxe to Scale Profitably?

Brands ready to prioritise profit in theirPPCshould understand JudeLuxe’s core service set, the engagement process and evidence of success that supports a commercial case for partnership. This section summarises services forGoogle ShoppingandretailPPC, explains how to request a strategy session and highlightsclientsuccess stories that validate the agency’s approach. The objective is to provide a clear, actionable pathway for retailers to evaluate JudeLuxe as a potential partner for profit-driven growth.

What Services Does JudeLuxe Offer forGoogle ShoppingandRetailPPC?

JudeLuxe offers a set of services tailored to high-spend retailers and large-catalogue brands, focused on measurable commercial outcomes and scalable systems. Core services include catalogue and feed optimisation, signal-led bidding andautomation, internationalcampaignscaling, and profit-first measurement frameworks that prioritise POAS. Each service is designed to support ambitious eCommerce brands needing repeatable, measurable growth rather than vanity metrics. The service mix suits businesses seeking engineeredcampaignsand SKU-scale control.

• JudeLuxe’s primary service is eCommercePPC management, specificallyGoogle Shoppingspecialisation, designed for ambitious eCommerce brands seeking profit-driven growth.

• Other services include feed engineering,automationrulebooks and multi-market rollout support tailored to complex catalogues.

How Can Brands Request a Strategy Session with JudeLuxe?

Brands looking to explore a partnership should prepare a concise brief of catalogue scale, currentpaid searchperformance and target markets, then request a strategy session to assess fit and priorities. A strategy session typically covers a high-level audit, identification of priority SKU cohorts and initial recommendations for a pilot focused on POAS uplift. Expected outcomes from the session include a scoped pilot plan, priority KPIs and a roadmap for scaling using signal-led systems andautomation. This structured first step helps brands quickly evaluate potential ROI and implementation feasibility.

WhatClientSuccess Stories Support JudeLuxe’s Award-Winning Reputation?

Severalclientengagements illustrate the combination of technical execution and commercial outcome that underpins JudeLuxe’s nominations and service claims. The UK Soccer Shopcampaignaddressed five-million SKU complexity to deliver measurable profit-driven gains through feed segmentation, margin-aware bidding andautomation. Across clients, JudeLuxe reports £41.7M in trackedrevenueover the last 12 months, operating in 12 countries and optimising over 19 million unique products across 27 industries—evidence of repeatable impact at scale. These success summaries demonstrate the practical advantages of choosing a profit-firstPPCpartner.

• Step 1: Audit — Comprehensive catalogue, feed and auction analysis to identify priority SKU cohorts.

• Step 2: Strategy Session — Define POAS targets, pilot scope andautomationrules for a focused pilot.

• Step 3: Pilot & Scale — Deploy controlled pilot, measure POAS improvements, iterate and scale successful tactics.

globalsearchawards.net

Frequently Asked Questions

What is the significance of the Global Search Awards for eCommerce agencies?

The Global Search Awards are a prestigious recognition in thedigital marketingindustry, highlighting excellence in searchmarketingstrategies and outcomes. For eCommerce agencies, being nominated or winning an award serves as a third-party validation of their capabilities, enhancing credibility and trust among potential clients. It showcases their ability to deliver measurable results and innovative solutions, making them more attractive to retailers looking for effectivePPCpartners.

How can retailers benefit from partnering with an award-winning agency like JudeLuxe?

Partnering with an award-winning agency like JudeLuxe can provide retailers with access to proven methodologies and innovative strategies that drive profit-first outcomes. Retailers can expect improvedcampaignperformance, enhanced cataloguemanagement, and effective use ofdataandautomation. The agency's recognition in the industry also signals reliability and expertise, which can lead to better decision-making and reduced risk in vendor selection, ultimately supporting sustainable growth in competitive markets.

What role doesautomationplay in JudeLuxe'sPPCstrategies?

Automationis a critical component of JudeLuxe'sPPCstrategies, enabling efficientmanagementof large catalogues and complexcampaigns. By implementing automated bidding andcampaignmanagementsystems, JudeLuxe can optimise bids based on real-timedataand performance signals. This reduces manual overhead, enhances responsiveness to market changes, and ensures thatcampaignsremain aligned with profit-driven goals.Automationhelps maintain bidding discipline while allowing for scalable growth across various markets.

How does JudeLuxe ensure itsPPCstrategies are aligned withclientprofitability?

JudeLuxe employs a profit-first methodology that prioritises Profit on Ad Spend (POAS) over traditional metrics like Return on Ad Spend (ROAS). This approach involves evaluating each conversion based on its contribution to overall profit, rather than justrevenue. By integrating margindataand lifetime value into their bidding strategies, JudeLuxe ensures thatcampaignsare optimised for profitability, helping clients achieve sustainable growth while maintaining healthy margins.

What types of retailers can benefit most from JudeLuxe's services?

JudeLuxe's services are particularly beneficial for high-spend retailers and those managing large catalogues, such as eCommerce brands with extensive product offerings. Retailers facing challenges with SKUmanagement,dataquality, and complex bidding strategies will find value in JudeLuxe's profit-first approach and signal-led systems. Additionally, brands looking to scale internationally or improve theirPPCperformance throughdata-driven strategies will benefit from the agency's expertise and award-winning methodologies.

How does JudeLuxe's approach differ from traditionalPPC agencies?

JudeLuxe differentiates itself from traditionalPPC agenciesby focusing on a profit-first approach, utilising Profit on Ad Spend (POAS) as the primary KPI. While many agencies may prioritiserevenuegrowth or impressions, JudeLuxe emphasises margin retention and sustainable scaling. Their engineeredcampaignarchitecture and signal-ledautomationallow for precise bidding and effective cataloguemanagement, addressing the unique challenges faced by retailers with large inventories and complex market dynamics.

What can clients expect during the initial engagement with JudeLuxe?

During the initial engagement, clients can expect a comprehensive audit of their currentPPCperformance, including catalogue analysis and feed optimisation. This is followed by a strategy session to identify priority SKUs and establish clear profit targets. JudeLuxe will outline a pilot plan focused on improving Profit on Ad Spend (POAS) and provide a roadmap for scaling successful tactics. This structured approach ensures that clients have a clear understanding of expected outcomes and implementation feasibility from the outset.