HUSK & SEED
CLIENT
Husk & Seed
SERVICE
Google Shopping
YEAR
2024
01 - BRIEF
Husk and Seed had been managing their advertising in-house but sought to scale their operations without the necessary expertise. They were looking for a comprehensive solution to enhance their advertising strategies and prove that partnering with an external resource could be more effective and financially viable.
02 - SOLUTION
Given full reign, we implemented an all-encompassing strategy to transform their advertising efforts:
Holistic Campaign Development: We designed and executed a variety of campaigns across PMAX, Google Shopping, and search ads to cover all aspects of their advertising needs.
Advanced Targeting Techniques: Utilized cutting-edge targeting and bidding strategies to reach the most relevant audience and maximize return on investment.
Comprehensive Analytics Integration: Implemented server-side tracking and detailed analytics to provide insights and drive continuous improvement.
Enhanced Creative Assets: Developed high-quality ad creatives that resonated with their target audience and drove engagement.
Optimised Product Listings: Ensured all product listings were optimised for maximum visibility and performance across various platforms.
03 - DELIVERABLES
Our goal was to demonstrate the benefits of working with an external resource compared to in-house management, focusing on both effectiveness and fiscal viability.
SUMMARY
The results of our comprehensive strategy for Husk and Seed were outstanding:
Year-Over-Year (YOY) Revenue Growth: 54.03%
Average Order Value (AOV) Increase: 43.48%
Net Profit Increase: 53.52%
These impressive outcomes proved that partnering with an external resource significantly outperformed their in-house efforts, both in terms of results and cost-effectiveness.
