🎯 Judeluxe Shortlisted at the European Search Awards 2025: Best Use of Search in eCommerce PPC

We’ve got some big news from team Judeluxe — we’ve been shortlisted at the European Search Awards 2025 in the category of Best Use of Search – Retail/eCommerce (PPC) – Small. You can check out the full list of finalists here.

This is a massive moment for us — and for the brilliant brands we work with every single day.

From Start-Up Challenger to European Finalist

When we started Judeluxe, our mission was simple: to bring clarity, profitability, and strategic direction to eCommerce PPC.

Fast forward a few years, and we’re being recognised on one of the biggest digital marketing stages in Europe for doing just that.

To be shortlisted alongside some of the most established agencies in the industry, judged by a panel of global PPC and SEO leaders, is something we’re seriously proud of.

What Does “Best Use of Search” Really Mean?

In our case, it meant going deep — not just into keyword strategy or campaign structures — but into profit-focused performance models that actually move the needle.

Our nomination recognises a campaign that delivered:

• 📈 60% increase in POAS (Profit on Ad Spend) within 90 days

• 🎯 Real-time product feed optimisation with AI + human insight

• 💡 Dynamic restructuring of Performance Max based on product lifecycle and profitability

• 📉 Over £120k in wasted ad spend reallocated to high-margin products

• 🚀 A streamlined ROAS-killing Shopping strategy that prioritised real business impact

We didn’t just want to scale — we wanted to scale smart, sustainably, and with the brand’s bottom line front and centre.

The Judeluxe Way: Profit > Vanity Metrics

At Judeluxe, we don’t get excited about vanity ROAS.

We care about profitable growth.

That’s why we focus on:

• POAS, not just ROAS

• Creative feed strategies that break the norm

• Audience-first Shopping, even when Google doesn’t make it easy

• Scalable campaign architectures tailored to the product’s unique margins, inventory levels, and seasonality

Our approach is practical, results-driven, and unapologetically commercial. No fluff. No buzzwords. Just performance.

What This Means for Our Clients

This nomination isn’t just for us — it’s for every brand who said “yes” to doing PPC differently.

To the founders who trusted us with their margins, to the CMOs who let us restructure their campaigns from the ground up, and to the teams who partnered with us to test new ideas — this recognition is as much yours as it is ours.

We're beyond proud of what we’ve built, but even more excited about what’s next.

What’s Next?

We’ll find out if we take home the award in Krakow this May. Whether we win or not, we’re just getting started.

If you're an eCommerce brand looking to scale profitably — not just chase higher ROAS — we'd love to talk.

Let’s turn your product feed into your most powerful sales weapon.

📩 Want to chat strategy? Get in touch or drop us a message on LinkedIn.