Let's talk about your Google Ads.
Not our services. Your problem.
Maybe ROAS looks good but profit doesn't. Maybe you're spending heavily across thousands of products and don't know which ones deserve the money. Maybe PMax is performing, but nobody can properly explain why. Maybe customer acquisition is getting more expensive. Maybe you've got stock you need to move.
Or maybe the account is performing reasonably well and you want to know whether there's more available.
Bring us the commercial problem. We'll work backwards from there.
What we'll talk about
The first conversation isn't a presentation about JudeLuxe. We don't need 27 slides to establish that we manage Google Ads.
What are you trying to achieve?
Growth? More contribution? New customers? International expansion? Cash recovery? Better control?
What is happening now?
What are you spending? What is Google reporting? What is the business actually seeing? Where does performance feel wrong?
What are the economics?
Margins. Contribution. Customer acquisition. Stock. Returns. Product mix. Whatever is relevant to the problem.
Where might the opportunity be?
More investment? Less investment? Different products? Different targets? Better measurement? A different account structure? Or potentially no meaningful change at all. That's a perfectly acceptable answer.
We're not going to diagnose your business from a contact form.
But a little context helps.
What happens next?
01
We look at the business.
Before the call we'll review what you've sent and get some basic context on the brand, so we don't spend the first ten minutes asking questions Google could have answered for us.
02
We have a 30-minute conversation.
No generic agency deck. No forty-minute autobiography. No mysterious "discovery methodology". We'll talk about the business, the account, the problem, the economics and what you've already tried.
03
We'll tell you whether there's something worth investigating.
If there is, we'll agree the sensible next step: account access, a deeper audit, commercial data, a second conversation, or a proposal. We don't prescribe the same sales process to every business.
What we won't do.
- We won't tell you your current agency is useless five minutes after meeting you.
- We won't manufacture £500,000 of "wasted spend" by labelling every search term we personally dislike as waste.
- We won't promise a 30% performance improvement before seeing the account.
- We won't tell you Performance Max is either the solution to everything or the end of civilisation.
- We won't pretend JudeLuxe is right for every ecommerce business.
The purpose of the call is to establish whether there's a meaningful commercial opportunity. Not to get you onto proposal slide 42 as quickly as possible.
Who we work best with
Google Ads is commercially important.
The channel represents meaningful investment and revenue.
Product economics differ.
Margin, stock, customer value or commercial priority vary across the catalogue.
Complexity is increasing.
More products. More markets. More spend. More automation. More difficult allocation decisions.
Profit matters more than a green dashboard.
You care about contribution and commercial return beyond platform ROAS.
You're prepared to share commercial context.
We make much better advertising decisions when we understand the business behind them.
Who we're probably not right for
You want a full-service agency.
We don't manage Meta, SEO, email or websites. We specialise in ecommerce PPC.
You're primarily shopping on price.
There are cheaper Google Ads providers. That's not a competition we're interested in winning.
You want somebody to simply execute instructions.
We're going to ask questions. Occasionally annoying ones.
You only want Google Ads judged on platform ROAS.
Our entire approach is built around looking beyond it.
You don't want to share commercial data.
Managing towards commercial outcomes without understanding commercial economics would be an impressive exercise in guesswork.
Already have a good agency?
That's fine too. You don't have to hate your current agency before talking to another one. Sometimes businesses come to us because something is clearly broken. Others simply want a second opinion.
And occasionally we'll look at an account and conclude: your agency is doing a good job, keep them.
That has happened. We're comfortable with it. The objective is finding the right answer, not manufacturing a reason to move.
What we specialise in
Google Ads
Search, Shopping and Performance Max.
Microsoft Ads
Where commercially appropriate.
Product feeds
Feed optimisation and Merchant Center.
Measurement
Connecting advertising performance to product and customer economics.
Complex ecommerce
High-SKU catalogues, international accounts, subscriptions and businesses where one blended target isn't enough.
That's it.
No Meta department hiding behind a curtain. No SEO upsell six months later. No sudden suggestion that what your Google Ads account really needs is a new website.
One question sits underneath everything
Where should the next £1 go?
Into more profitable demand? A different product? A new customer? Another market? Ageing inventory? Or nowhere?
Find out what your ROAS is hiding.
No obligation. No generic sales deck. No promises made before we've seen the evidence. Just a conversation about your business, your Google Ads and whether there's a commercially meaningful opportunity.
Prefer email? Tell us what you're spending, what you're trying to achieve and what currently isn't making sense. We'll take it from there. Or read how our pricing works.