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© 2025 by JudeLuxe.
JudeLuxe Insights:
7 Mistakes You're Making with Google's AI Max (And Why Your Profit Is Tanking)
Right, let's have a chat about Performance Max campaigns, shall we? Google's been flogging this "AI-powered" solution as the holy grail...
jax5027
Sep 224 min read
When Attribution Models Are Just Fancy Excuses
We've all been there. Your Google Ads performance is looking shakier than a house of cards in a hurricane, ROAS is dropping faster than...
jax5027
Sep 175 min read
One Change That Boosted POAS Overnight
Right, let's cut through the bollocks. You've been tweaking campaigns for months, testing audiences, adjusting bids, and wondering why...
jax5027
Sep 174 min read
Your Feed Optimisation Checklist
Right, let's have a proper chat about product feeds, shall we? You know, those lovely little data dumps that make or break your Shopping...
jax5027
Sep 175 min read
When Google Ads Performance Tanks Right After a Sale
ROAS drops right after a big sale. Everyone: Shocked Pikachu face. Picture this: Your Google Ads are absolutely crushing it. ROAS is...
jax5027
Sep 175 min read
Why Google Shopping Results Look So Messy Now
Remember when Google Shopping was just a neat grid of product images with prices? Those were simpler times. Now, opening a Google...
jax5027
Sep 175 min read
When Your Creative Is Holding Your PPC Back
Right, let's talk about the elephant in the room. Your click-through rates have been flatlining for months, your conversion rates are...
jax5027
Sep 176 min read
Why "Last Click" Attribution Is Losing You Money
Right, let's have a proper chat about why your attribution model is probably haemorrhaging cash faster than a leaky tap in a luxury flat....
jax5027
Sep 175 min read
Maximize ROI with Proven PPC Campaign Optimization Techniques
Pay-per-click (PPC) advertising is a powerful tool for driving targeted traffic and increasing sales. However, without proper management...
Chris Avery
Sep 164 min read
What Google's Performance Max' Isn't Telling You
Right, let's have a proper chat about Performance Max, shall we? Google's been pushing this "revolutionary" campaign type harder than a...
jax5027
Sep 155 min read
Why Most Agencies Won't Audit Your Actual Profit
Let's address the elephant in the room: most PPC agencies would rather discuss anything other than your actual profit margins. They'll...
jax5027
Sep 155 min read
Surviving the Q4 Madness: Profit-First Ad Tactics for eCommerce
Q4 is coming, and if you're still planning to dust off last year's playbook, you're already behind. Whilst your competitors are busy...
jax5027
Sep 115 min read
How to Spot "Fake" Uplift in Google Ads Performance Reports
You've just received your monthly Google Ads report. The numbers look brilliant. CTR is up 127%! Impressions have skyrocketed! Your...
jax5027
Sep 115 min read
The Real Reason Your SKUs Don't Scale (And What to Do Instead)
You've got 47 different colours of the same t-shirt, and your Google Ads account looks like a spreadsheet that's had a nervous breakdown....
jax5027
Sep 115 min read
Why Your Smart Campaign Still Needs a Human Brain
Google's Smart Campaigns promise the world: "Set it and forget it!" they say. "Let our AI do the heavy lifting!" they proclaim. But...
jax5027
Sep 116 min read
How to Migrate From ROAS to POAS Without Tanking Your Ad Performance
Right, let's address the elephant in the room. You've been running campaigns optimising for ROAS, but you're starting to realise that...
jax5027
Sep 104 min read
7 Mistakes You're Making with POAS (and How to Fix Them Before Your Competitors Do)
Right, let's cut straight to the chase. POAS (Profit on Ad Spend) isn't just another shiny metric to add to your dashboard. It's the...
jax5027
Sep 104 min read
POAS Vs ROAS: Which Is Better For Your Ecommerce Growth?
Right, let's settle this once and for all. You've probably heard both POAS and ROAS thrown around in marketing meetings like they're...
jax5027
Sep 104 min read
See If Google's 'Ad Strength' Really Matters, A Reality Check from the SERP
Ever find yourself refreshing your Google Ads dashboard, desperately trying to nudge that Ad Strength from "Good" to "Excellent"? You're...
jax5027
Sep 54 min read
Are Your Shopping Ads Showing for the Right Products? Live SERP Checklist
Right, let's be honest here. You've probably spent hours setting up your Google Shopping campaigns, carefully crafting product titles,...
jax5027
Sep 56 min read
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