Your ROAS looks great.Your realised revenue doesn't.
You're spending £10k+ per month on Google Ads. Your agency sends reports full of green arrows. But when you check with finance, the numbers don't add up. Returns, discounts, and margin erosion tell a different story. Sound familiar?
You'll speak with Chris
Founder & Lead Strategist, 12+ years ecommerce PPC
Book Your Discovery Call
30 minutes. No pitch. No obligation.
What we'll cover:
- Your current setup and where the gaps might be
- Whether commercial-led management makes sense for your situation
- Honest assessment of whether we can actually help
If it's not a fit, we'll tell you on the call and recommend alternatives. No follow-up pressure.
Trusted by leading brands
The real question
Is your Google Ads spend commercially defensible?
Whether you need to move aged stock faster to free up cash for next season, push your full catalogue profitably, or consolidate efficiencies across the P&L, the question is the same: can you justify every pound you're spending?
The Disconnect
Your agency reports ROAS.Your accountant reports losses.
What your agency shows you
- ROAS4.2x
- Revenue↑ 34%
- Conversions↑ 28%
- CPA↓ 12%
"Great month! Everything's up and to the right."
What your finance team shows you
- Realised Revenue↓ 8% (after returns)
- Net Profit↓ 22%
- Ad Spend↑ 40%
- Cash PositionStrained
"Where is all this revenue going?"
This gap isn't a reporting error. It's the result of optimising for the wrong metric for months, sometimes years.
The Agency Problem
Why most agencies can't fix this
Sold by seniors, managed by juniors
The person who pitched you isn't managing your account. Your budget is someone's training ground.
ROAS is easier to hit
Agencies optimise for ROAS because it's controllable. Profit requires understanding your business.
Incentivised to spend more
Percentage-of-spend pricing means your agency earns more when you spend more. Not when you profit more.
Sound Familiar?
Signs something is wrong
If even one of these sounds familiar, the problem isn't your products. It's your Google Ads strategy.
"We recovered £520k from aged stock. JudeLuxe freed up cash we didn't know was locked away."
Simon Prestwell
Owner, UK Soccer Shop
"+112% conversion rate uplift, +18% margin improvement. They actually understand ecommerce."
Pawel
Creation Furniture
"First agency that cared about our commercial reality, not just our ROAS dashboard."
Founder
Multi-brand Retailer
Ready to see the difference?
30 minutes with Chris. No pitch, no obligation. Just an honest assessment of whether we can help.
The JudeLuxe Approach
We optimise for what your business needs.Not a single metric.
Sometimes you need scale. Sometimes you need to protect margin. Sometimes you need to recover cash from aged stock. Every SKU has a job, but that job is interchangeable based on your commercial reality. We make sure your Google Ads reflects that.
The SKU Job Framework
Every product has a commercial purpose. But that purpose changes based on your margins, stock levels, and cash needs.
Scale
When margins allow and stock is healthy, we push for growth.
Profit
When margins tighten, we protect contribution over volume.
Recovery
When stock ages, we prioritise cash recovery to free working capital.
Gateway
When acquisition matters, we accept lower initial returns for LTV.
These roles aren't permanent
A product that's scaling today might need to protect margin next quarter when a competitor undercuts you. Or shift to recovery mode when new stock arrives. We continuously reassign jobs as your commercial reality changes.
What you get from working with us
Dynamic optimisation
We optimise for what your business needs right now. Scale, profit, or cash recovery. The goal shifts as your situation changes.
Realised revenue focus
We care about what actually hits your bank, not pre-return, pre-discount vanity numbers.
SKU-level visibility
Know which products should scale, which should protect margin, and which need to clear for cash.
Senior-only execution
The person you speak to is the person managing your account. 200+ accounts of experience, not 2.
Continuous rebalancing
Product roles change as stock, margins, and cash needs evolve. We adapt your campaigns accordingly.
Outcomes our clients see
Ad performance that reflects realised revenue
After returns, discounts, and payment fees. Not vanity ROAS.
Cash recovered when you need it
Aged stock cleared strategically without destroying brand value.
Scale when the economics support it
Not arbitrary growth targets that destroy margin.
Alignment between ad reports and your P&L
No more disconnect between what we show and what finance sees.
Confidence in where every pound goes
Commercially defensible spend that changes as your business needs change.
The Partnership
What working with us looks like
This isn't a vendor relationship. It's a strategic partnership focused on your commercial outcomes.
Regular strategy calls
Focused on decisions, not updates. We challenge assumptions, present options, and push back when needed.
Not slide decks of last month's clicks
Proactive communication
If something changes in your account or ours, you'll hear about it before you have to ask.
No radio silence between monthly calls
Commercial context integration
We factor in your inventory levels, margin changes, and cash position. Your ads reflect your reality.
Not just platform best practices
Transparent reporting
Profit contribution, not vanity ROAS. Reports your finance team will actually find useful.
Numbers that match your P&L
Direct senior access
Questions answered same day. No support tickets, no waiting for 'the account manager to get back to you'.
Your strategist is always reachable
Continuous optimisation
Products move between roles as your business evolves. The system adapts, not a static setup.
Dynamic, not set-and-forget
Full Transparency
What we won't do
Most agencies promise everything. We'd rather be honest about our limits upfront.
We won't promise overnight results
Proper restructuring takes time. If someone promises instant fixes, they're either lying or they'll break something else to get there.
We won't chase vanity metrics
We won't optimise for ROAS if it means destroying your margins. Some wins look good in reports but hurt your business.
We won't scale at any cost
More spend isn't always better. We'll tell you when scaling will hurt profit, even if it means lower fees for us.
We won't hide bad news
If something isn't working, you'll hear it from us first. No spin, no blame-shifting, no waiting until you notice.
We won't pretend to know everything
Google Ads is our expertise. We work with your team or other specialists for SEO, email, and other channels.
We won't lock you in
After the initial 3-month engagement, you can leave with 30 days notice. We keep you because we perform, not because of contracts.
We won't hand you off to juniors
The person on this call is the person managing your account. No bait-and-switch, no training wheels on your budget.
We won't take clients we can't help
If we're not the right fit, we'll say so on the first call and recommend alternatives. Your time is too valuable for the wrong partnership.
If this sounds reasonable, we should talk.
Real Results
What happens when commercial reality drives the strategy
UK Soccer Shop
High ROAS but aged stock was killing cash flow. Previous agency focused on revenue, not inventory health.
What we did: SKU-level strategy targeting slow-moving inventory for cash recovery while protecting margins on healthy stock.
"They freed up cash we didn't know was locked away."
Simon Prestwell, Owner
Creation Furniture
Conversion rate plateaued. Performance Max was a black box. No visibility into what was actually working.
What we did: PMax restructure with asset group segmentation and product-level feed optimisation.
"Finally, an agency that understands ecommerce."
Pawel
Multi-brand Retailer
Spending £80k/month but couldn't tell which brands were profitable. Agency reported blended ROAS.
What we did: Brand-level P&L integration with margin-weighted bidding and unprofitable SKU exclusions.
"First agency that understood our commercial reality."
Founder
Our typical client
Ecommerce brands doing £3m-£30m revenue, spending £10k+/month on Google Ads, with a founder or marketing lead who cares about the P&L, not just the dashboard.
Good fit signals
- You know your margins by SKU (or want to)
- You've outgrown your current agency's thinking
- Finance asks questions your agency can't answer
- You want a strategic partner, not an order-taker
- You're comfortable with honest, direct feedback
Not the right fit
- Spending under £10k/month (we can't add enough value)
- Looking for the cheapest option (we're not it)
- Need lead gen or B2B campaigns (ecommerce only)
- Want set-and-forget management (we push back)
- Prefer agencies that just say yes (we challenge)
The Process
What happens after you book
No surprises. No pressure. Just a straightforward process to see if we can help.
Discovery Call
30 minutes
We'll discuss your current setup, goals, and pain points. You'll talk to Chris, not a sales rep. If we're not the right fit, we'll tell you and recommend alternatives.
You leave knowing exactly whether we can help.
Account Audit
5-7 days
If there's potential, we'll conduct a deep audit of your account. We look at structure, feed quality, margin data, and where profit is leaking.
You get a clear picture of what's broken and what's possible.
Decision Time
Your choice
We present our findings and proposed approach. You decide if you want to move forward. No pressure, no artificial urgency. The audit insights are yours to keep either way.
You make an informed decision with full transparency.
Questions
Before you decide
The audit insights are yours.Even if you don't proceed.
Walk away with a clear picture of what's broken and what's possible. No strings attached. Use the findings however you like.
Honest Discovery Call
If we can't help, we'll tell you on the first call and recommend alternatives.
Starting at £2k/month
Transparent pricing. No percentage of spend. Know exactly what you're paying for.
No Lock-in After 3 Months
Continue month-to-month. We keep you because we perform, not because of contracts.
30 minutes. No pitch. No obligation.
Ready to see what's really happening in your account?
30 minutes with Chris. We'll look at your current setup, identify where the gaps might be, and give you an honest assessment of whether we can help. If we can't, we'll tell you.
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