Creation Furniture
Ecommerce Furniture Brand
+100%
Conversion rate uplift
+34%
Average order value
-64%
Cost per acquisition
2.4x
Return on ad spend
01
Problem
Creation Furniture had brand awareness and traffic. What it did not have was a Google Ads account that respected how people actually buy a hardwood dining table.
Dining tables were being bought like impulse purchases, so the account collected browsers and paid for them twice.
02
Evidence
High traffic was being read as healthy performance. The audience was largely inspiration seekers with no near-term intent to buy.
The product feed was missing the detail a high-ticket buyer needs to commit: dimensions, wood finishes, and lifestyle context. Friction sat exactly at the decision point.
03
Decision
Separate intent from interest, and fund the 30 to 60 day consideration cycle deliberately rather than hoping first-visit traffic converts.
Brand positioning and product messaging were left alone. The problem was acquisition structure, not the proposition.
04
What changed
Campaigns rebuilt around purchase intent, separating inspiration seekers from ready-to-buy customers.
Feed enriched with dimensions, finishes and lifestyle imagery to remove pre-purchase friction.
A 30-day remarketing funnel built with progressive messaging matched to high-ticket buying behaviour.
05
Result
Conversion rate doubled, average order value rose 34%, and cost per acquisition fell 64%, against the preceding equivalent period.
Return on ad spend settled at 2.4x on the restructured account.
06
What we learned
When the consideration cycle is long, the first click is not the sale. Paying properly for the return visit was cheaper than paying repeatedly for the first one.
The Numbers
Performance transformation across key metrics
"They've supported us in enabling real growth, not just through innovative approaches but also by always being transparent and offering clear guidance when we needed it most."
Paweł Lenarcik, Marketing Director, Creation Furniture
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