Dear Performance Max, Let’s call it like it is: when we first met, you swept me off my feet in a flurry of AI promises and dazzling...

So, you jumped headfirst into Performance Max campaigns. You handed Google the keys—okay, your card details—and let the AI do its...

Welcome to the Black Box: Where the Only Person Who Knows What’s Going On is Google Let’s start with a question every e-commerce...

Welcome to the Black Box: Where the Only Person Who Knows What’s Going On is Google Let’s start with a question every e-commerce...

So you want to know what Performance Max will do next? Join the club – we’ve all been huddled around our dashboards, frantically...

Hands up if you’ve watched Google unveil the latest “Performance Max” campaign features, promising marketers a mystic, hands-off future –...

Welcome to Performance Max: Where "Control" Is Just a Setting Sun Remember the good old days—yesterday, basically—when you could peek...

Welcome to Performance Max: Where "Control" Is Just a Setting Sun Remember the good old days—yesterday, basically—when you could peek...

The Dilemma of Delegation: Automation vs. Advertiser Control Let’s say you love a good control panel—knobs, dials, levers, and switches...

Welcome to the brave new world of Performance Max—where Google’s AI calls the shots, your dashboard looks like a melting glacier, and...

Let’s be honest: “2020” now ranks right between “dial-up internet” and “gendered shampoo” on the list of technology you never want to see...

Let’s be honest: “2020” now ranks right between “dial-up internet” and “gendered shampoo” on the list of technology you never want to see...

“Feed Me Seymour!” Why Your Product Data Shouldn’t Be a Horror Show A playful ode to the perils of unmanaged product data and how to...

Welcome to the tent, e-commerce marketers. The ovens are pre-heated. The judges, a.k.a. Google’s algorithms, are hungry—and they only...

Welcome To The Data Apocalypse Remember the good old days when your data feed actually sort of resembled your real product collection?...

Congratulations! If you clicked on this headline, you’re either seriously into data feeds (seek help), you’re spending too much on...

Congratulations! If you clicked on this headline, you’re either seriously into data feeds (seek help), you’re spending too much on...

Running successful Google Ads campaigns requires more than just setting up ads and hoping for the best. To maximise your advertising...

Pay-per-click (PPC) advertising remains one of the most effective ways to drive targeted traffic and increase conversions. However, as...

Why Your Product Feed Matters More Than You Think Let's be honest, shall we? Your product feed is probably a bit rubbish. Oh, did that...