For established ecommerce brands
Your Google Ads report looks good.Does the business agree?
ROAS can tell you what revenue was attributed to the ads. It cannot tell you whether the next pound should go towards protecting margin, moving ageing stock or acquiring new customers.
Spend 30 minutes with a JudeLuxe founder looking at your Google Ads in the context of the business.
Free. Founder-led. Arranged by email after we read your enquiry.
Typically for ecommerce brands spending £15k+ a month on Google Ads. Catalogue complexity and commercial opportunity matter too.
Trusted by ecommerce brands including Thermos, Loaf and Triumph.
Any of this sound familiar?
The report is green. Finance has questions.
Spend is rising. The agency is pleased. You are still trying to explain what the extra spend actually contributed.
The stock problem never reaches the PPC meeting.
Some products need margin protected. Others need to move. They are all being judged against the same target.
“Increase PMax” keeps appearing in the plan.
You want to understand which products, customers and markets deserve the budget. You keep getting a bigger number.
Your agency agrees with everything.
A good partner should sometimes challenge the target, the product mix or the decision to spend more.
That is a commercial conversation. Your PPC agency should be part of it.
What we will look at
Start with the business.Then question the account.
We will use the time to understand what you are trying to achieve and where the account may be working against it.
- 01
What the return is made of
Product margins, returns and the costs sitting behind the revenue number.
- 02
What the stock needs
Where ageing inventory, availability and merchandising priorities should change the advertising decision.
- 03
What the spend is buying
The mix of products, brand demand, new customers and returning customers behind the headline result.
- 04
What should happen next
The questions worth investigating, the priorities worth changing and whether a deeper look would be useful.
This is an initial review, not a complete audit. We will be clear about what the available information can and cannot tell us.
The commercial work matters.
See how we approached contribution margin, account structure and measurement for Thermos.
An agency that might tell you to spend less.
We manage Google Ads around commercial priorities: contribution, stock, customers and what the business needs next.
Sometimes the answer is more investment. Sometimes it is a different product mix, a different target or less spend.
Our retained management fee starts at £2,000 a month. It is fixed, with no percentage of spend or media mark-up. We have no fee incentive to increase your Google Ads budget.
The initial commercial review is free. Any deeper work or retained engagement is agreed separately.
What happens after you enquire?
1. We read it.
A founder looks at your website, Google Ads spend and the problem you want to solve.
2. We reply by email.
If the review looks useful, we arrange a 30-minute conversation at a time that suits you.
3. We give you an honest next step.
That might be something to discuss with your current agency, something to investigate in-house or a deeper diagnostic with us.
Put the business back in the conversation.
Tell us what is happening. We will read it before we suggest what to do next.
An enquiry, not a confirmed appointment.
Questions
- Is the review free?
- Yes. The initial 30-minute conversation is free and there is no obligation to appoint JudeLuxe. Any deeper diagnostic or ongoing work is agreed separately.
- Do I need to leave my current agency?
- No. You can use the review as a second opinion and take the questions back to your current team.
- Do you need access to my accounts?
- Not to submit an enquiry. If useful, you can share your screen during the review. Formal account access and additional analysis are agreed separately if we go deeper.
- Who is this for?
- Established ecommerce businesses selling physical products online. Our typical retained client invests £15k+ a month in Google Ads, although fit also depends on catalogue complexity and commercial opportunity.
- Will I receive a written audit or a strategy deck?
- Not as part of this initial conversation. The review helps identify the questions and priorities worth investigating. A detailed audit is a separate piece of work.
- Have I booked a call when I submit?
- No. A founder reads the enquiry and replies by email about the next step. A time is agreed afterwards.