Google Ads services / Ecommerce only
Google Ads built around what your business actually needs to sell.
We manage Search, Shopping and Performance Max for ecommerce businesses. But campaigns are the execution layer. The strategy starts with margin, stock, customer economics and the job each product needs to do.
The commercial system
- 01 · Business economics
- Margin
- 02 · BOI®
- Scale
- 03 · Execution
- Search
- 04 · Measurement
- Contribution
European Search Awards 2026 · Best Small PPC Agency
Trusted by leading brands
Three channels. One commercial system.
Already running Shopping? There's one easy win.
JudeLuxe is a Google CSS partner. Eligible UK and European Shopping advertisers can access the CSS auction advantage through us, so your full bid enters the Shopping auction depending on auction dynamics.
Explore JudeLuxe CSSROAS looks fine, profit doesn't
Revenue is growing and the dashboard is green, but contribution and cash tell a different story.
Read the commercial viewPerformance Max is a black box
Brand is absorbing the credit, product allocation is invisible and spend drifts where it likes.
See the PMax auditThinking about changing agency
The relationship has stalled, or the reporting stopped answering commercial questions.
How switching worksCash is stuck in stock
Ageing and overstocked lines are holding working capital while spend keeps backing the same few winners.
How spend governance worksThe channel isn't the strategy.
Margin · Stock · Returns · Customer value
Scale · Profit · Gateway · Recovery · Protect
Search · Shopping · PMax
Contribution · POAS · nCAC · Incrementality
Google Ads is the delivery mechanism. The commercial objective determines how we use it.
03 / How we decide
Every SKU has a job™.
BOI®, Bid On Intent, assigns every product a commercial objective, then holds the account to it.
Proven contribution at volume. Deserves the next pound of spend.
High margin per unit. Protect the margin rather than chase volume.
Defensive demand you cannot afford to lose to a competitor.
Stock that is ageing or over-ordered and is tying up working capital. The job is cash back within a stated contribution floor and a time box, not ROAS. Low stock on its own is a constraint on spend, not a reason to make a SKU Recovery.
First purchase that earns its cost on the second order, not the first.
SKU 2841
Core line
- Margin
- 48%
- Stock cover
- 34 days
- Demand
- Rising
- Customer role
- Returning buyers
Profit
Current job: ProfitSame SKU. Different commercial objective.
Explore BOI®ROAS tells you what you sold. Not what you kept.
| Metric | Product A | Product B |
|---|---|---|
| Revenue | £34,000 | £15,500 |
| Spend | £5,000 | £5,000 |
| ROAS | 6.8x | 3.1x |
| Contribution | −£1,340 | +£2,210 |
| JudeLuxe decision | Contain | Scale |
Illustrative example
Where the data allows it, we connect Google Ads to the economics underneath each sale, including product cost, fulfilment, payment fees, returns and customer value.
Explore POAS05 / Complexity
Built for ecommerce complexity.
Some accounts need more than channel expertise.
High-SKU ecommerce
5,000 to millions of products.
International
Different economics by market.
Subscription
nCAC, payback and customer value.
Fashion & apparel
Returns, margin and broken size runs.
Multi-brand retail
Catalogue complexity and demand allocation.
Account turnarounds
When the existing structure has stopped making commercial sense.
You don't buy a menu of services. You hire JudeLuxe to manage Google Ads, and we work out which capabilities the account needs. Standalone consultancy, CSS and audits sit outside the retained engagement.
06 / Why JudeLuxe
Three things make us different.
Ecommerce only
Products have margins, stock, returns and different commercial jobs. We build Google Ads around that reality.
Search advertising specialists
Google Search, Shopping, Performance Max, feeds and Merchant Center, with Microsoft Ads in-house. That's the discipline.
Commercial accountability
We care about what happened after the click. Contribution. Customer acquisition. Inventory. Cash. Profit.
Google Ads should answer to your P&L.
We don't charge a percentage of ad spend.
Because we shouldn't make more money simply because we tell you to spend more.
Fixed management fees / No media mark-up
What this looks like when it works.
+94%
Contribution margin increase
Thermos
+212%
Revenue growth
Wilsons Pet Food
+112%
Contribution margin increase
Wilsons Pet Food
You don't buy a menu of services.
Understand the economics
Products, margins, customers, inventory and objectives.
Build the commercial model
Define product jobs, measurement and account priorities.
Execute through Google
Search, Shopping, PMax, feeds and Merchant Center.
Reassign capital
Scale what creates value. Contain what doesn't. Adapt as the business changes.
Fixed fees. Senior delivery.
- Fee
Fixed monthly fee from £2,000
No percentage of spend, no media mark-up.
- Scope
Retained Google Ads management
Search, Shopping, Performance Max, feeds and Merchant Center, matched to what the account needs.
- Fit
Established ecommerce brands
We work with established ecommerce brands. Our typical retained client invests £10k+ per month in Google Ads, though fit is set by catalogue complexity and commercial opportunity rather than a spend threshold.
- Terms
Fixed initial term, then 30 days' notice.
09 / What's changing
Google Ads isn't standing still. Neither are we.
Questions
Before you get in touch.
Two ways in. Neither is a pitch.
Commercial Review
A 30-minute commercial diagnosis of where your Google Ads spend is losing contribution.
About the Commercial ReviewSKU Profit Audit
A deep analytical diagnostic across your catalogue, requiring account access and cost data.
About the SKU Profit AuditNext step
Where should the next £1 go?
Into Search, Shopping, PMax, a different product, a different market, or nowhere at all? That's the question we help ecommerce businesses answer.
30 minutes · No sales deck