Google Ads services / Ecommerce only
Google Ads services
for ecommerce retailers
We manage Search, Shopping and Performance Max for ecommerce businesses. But campaigns are the execution layer. The strategy starts with margin, stock, customer economics and the job each product needs to do.
Trusted by leading brands
Three channels. One commercial system.
Already running Shopping? There's one easy win.
JudeLuxe is a Google CSS partner. Eligible UK and European Shopping advertisers can access the CSS auction advantage through us, so your full bid enters the Shopping auction depending on auction dynamics.
Explore JudeLuxe CSSROAS looks fine, profit doesn't
Revenue is growing and the dashboard is green, but contribution and cash tell a different story.
Read the commercial viewPerformance Max is a black box
Brand is absorbing the credit, product allocation is invisible and spend drifts where it likes.
See the PMax auditThinking about changing agency
The relationship has stalled, or the reporting stopped answering commercial questions.
How switching worksCash is stuck in stock
Ageing and overstocked lines are holding working capital while spend keeps backing the same few winners.
How spend governance worksThe channel isn't the strategy. The product is.
How a real ecommerce advertising operation runs, from the commercial problem to the number we report against.
The problem
ROAS looks fine. Profit doesn't.
Revenue is growing and the dashboard is green, but contribution and cash tell a different story. That is where we start, not with campaign settings.
The products
Every product has different economics.
Margin, stock cover, returns and customer value differ by product. A trainer with a full size run and a jacket at the end of season should not be bid the same way.
The feed
Economics go into the product data.
Margin bands, stock cover, velocity, returns and each product's BOI® job are written into the feed as custom labels, so the bidder can tell products apart.
Explore product feedsThe campaigns
Shopping, Search and PMax get instructions.
Campaigns are structured around those jobs: which products deserve the next £1, which demand is worth paying for and where automation needs limits.
Explore Google Shopping
The measurement
Judged on contribution, not platform ROAS.
We report against contribution, POAS and new-customer cost, using your margins. Where the inputs cannot support a claim, the report says so.
How we measure
Running ads is the easy part. Deciding what they're for isn't.
Any competent agency can build Shopping, Search and Performance Max campaigns. What usually goes missing is the commercial brief behind them.
So before we touch a bid, we agree what each part of your range is there to do: grow, protect margin, clear stock or bring in new customers.
Then the spend follows the job, not the other way round.
03 / How we decide
Every SKU has a job®.
BOI®, Bid On Intent, assigns every product a commercial objective, then holds the account to it.
Proven contribution at volume. Deserves the next pound of spend.
High margin per unit. Protect the margin rather than chase volume.
Defensive demand you cannot afford to lose to a competitor.
Stock that is ageing or over-ordered and is tying up working capital. The job is cash back within a stated contribution floor and a time box, not ROAS. Low stock on its own is a constraint on spend, not a reason to make a SKU Recovery.
First purchase that earns its cost on the second order, not the first.
SKU 2841
Core line
- Margin
- 48%
- Stock cover
- 34 days
- Demand
- Rising
- Customer role
- Returning buyers
Profit
Current job: ProfitSame SKU. Different commercial objective.
Explore BOI®ROAS tells you what you sold. Not what you kept.
| Metric | Product A | Product B |
|---|---|---|
| Revenue | £34,000 | £15,500 |
| Spend | £5,000 | £5,000 |
| ROAS | 6.8x | 3.1x |
| Contribution | −£1,340 | +£2,210 |
| JudeLuxe decision | Contain | Scale |
Illustrative example
Where the data allows it, we connect Google Ads to the economics underneath each sale, including product cost, fulfilment, payment fees, returns and customer value.
Explore POAS05 / Complexity
Built for ecommerce complexity.
Some accounts need more than channel expertise.
High-SKU ecommerce
5,000 to millions of products.
International
Different economics by market.
Subscription
nCAC, payback and customer value.
Fashion & apparel
Returns, margin and broken size runs.
Multi-brand retail
Catalogue complexity and demand allocation.
Account turnarounds
When the existing structure has stopped making commercial sense.
You don't buy a menu of services. You hire JudeLuxe to manage Google Ads, and we work out which capabilities the account needs. Standalone consultancy, CSS and audits sit outside the retained engagement.
06 / Why JudeLuxe
Three things make us different.
Ecommerce only
Products have margins, stock, returns and different commercial jobs. We build Google Ads around that reality.
Search advertising specialists
Google Search, Shopping, Performance Max, feeds and Merchant Center, with Microsoft Ads in-house. That's the discipline.
Commercial accountability
We care about what happened after the click. Contribution. Customer acquisition. Inventory. Cash. Profit.
Google Ads should answer to your P&L.
We don't charge a percentage of ad spend.
Because we shouldn't make more money simply because we tell you to spend more.
Fixed management fees / No media mark-up
What this looks like when it works.
+94%
Contribution margin increase
Thermos
+212%
Revenue growth
Wilsons Pet Food
+112%
Contribution margin increase
Wilsons Pet Food
You don't buy a menu of services.
Understand the economics
Products, margins, customers, inventory and objectives.
Build the commercial model
Define product jobs, measurement and account priorities.
Execute through Google
Search, Shopping, PMax, feeds and Merchant Center.
Reassign capital
Scale what creates value. Contain what doesn't. Adapt as the business changes.
Fixed fees. Senior delivery.
- Fee
Fixed monthly fee from £2,000
No percentage of spend, no media mark-up.
- Scope
Retained Google Ads management
Search, Shopping, Performance Max, feeds and Merchant Center, matched to what the account needs.
- Fit
Established ecommerce brands
We work with established ecommerce brands. Our typical retained client invests £10k+ per month in Google Ads, though fit is set by catalogue complexity and commercial opportunity rather than a spend threshold.
- Terms
Fixed initial term, then 30 days' notice.
09 / What's changing
Google Ads isn't standing still. Neither are we.
What happens after you get in touch?
No mysterious sales process. No 87-slide presentation. Here's what actually happens.
We'll ask about your ecommerce business, advertising investment and what you're trying to achieve.
Completing the form sends an enquiry. It is not a confirmed appointment.
Questions
Before you get in touch.
Two ways in. Neither is a pitch.
Commercial Review
A 30-minute commercial diagnosis of where your Google Ads spend is losing contribution.
About the Commercial ReviewSKU Profit Audit
A deep analytical diagnostic across your catalogue, requiring account access and cost data.
About the SKU Profit AuditEvaluating JudeLuxe
Everything a buying team usually asks, in one place.
Named case: Wilsons Pet Food
- Problem.
- The account was judged on first-purchase ROAS, which undervalued subscription customers.
- Decision.
- Judge the account on lifetime value and contribution after COGS and shipping, accepting a weaker first-order ROAS.
- Result.
- +112% contribution margin increase
- What it costs
- Fixed monthly fee from £2,000, scoped on catalogue complexity and service requirements. No percentage of spend, no media mark-up.
- Pricing
- The terms
- Three-month initial engagement, then rolling monthly with 30 days' notice, subject to contract.
- Commercial terms
- Who owns the accounts
- You do. Google Ads, Merchant Center and analytics stay in your name; we hold access, not ownership.
- Access and handover
- Who does the work
- Co-founders Chris Avery and Gee Kullar lead commercial strategy alongside the wider team.
- About the team
- What the relationship looks like
- A weekly rhythm of commercial decisions, with what we own and what stays yours agreed up front.
- How we work
- What you receive
- Reporting built around contribution and commercial decisions, not a ROAS dashboard.
- Reporting preview
- How a switch is managed
- Access, baseline and handover agreed first, then staged changes against that baseline.
- Switching guide
- The first step
- Free initial 30-minute conversation. No account access required. Not a full account audit. If a detailed audit is worth doing, it is scoped separately afterwards.
- Commercial Review
Next step
Where should the next £1 go?
Into Search, Shopping, PMax, a different product, a different market, or nowhere at all? That's the question we help ecommerce businesses answer.
30 minutes · No sales deck