For established ecommerce brands
Find out what isn’t adding up.
A free 30-minute commercial review for established ecommerce brands. We’ll look at how your Google Ads aligns with profit, stock, customer economics and what the business actually needs, then show you what we’d question.
Free · 30 minutes · No account access required
Typically £10k+ a month on Google Ads. Catalogue complexity and commercial opportunity matter too.
Trusted by ecommerce brands including Thermos, Refy, Loaf, UK Soccer Shop and Triumph.
Any of this sound familiar?
The report is green. Finance has questions.
Spend is rising. The agency is pleased. You are still trying to explain what the extra spend actually contributed.
The stock problem never reaches the PPC meeting.
Some products need margin protected. Others need to move. They are all being judged against the same target.
“Increase PMax” keeps appearing in the plan.
You want to understand which products, customers and markets deserve the budget. You keep getting a bigger number.
Your agency agrees with everything.
A good partner should sometimes challenge the target, the product mix or the decision to spend more.
That is a commercial conversation. Your PPC agency should be part of it.
What we will look at
Start with the business.Then question the account.
We will use the time to understand what you are trying to achieve and where the account may be working against it.
- 01
What the return is made of
Product margins, returns and the costs sitting behind the revenue number.
- 02
What the stock needs
Where ageing inventory, availability and merchandising priorities should change the advertising decision.
- 03
What the spend is buying
The mix of products, brand demand, new customers and returning customers behind the headline result.
- 04
What should happen next
The questions worth investigating, the priorities worth changing and whether a deeper look would be useful.
This is an initial review, not a complete audit. We will be clear about what the available information can and cannot tell us.
The commercial work matters.
See how we approached contribution margin, account structure and measurement for Thermos.
An agency that might tell you to spend less.
We manage Google Ads around commercial priorities: contribution, stock, customers and what the business needs next.
Sometimes the answer is more investment. Sometimes it is a different product mix, a different target or less spend.
Our retained management fee starts at £2,000 a month. It is fixed, with no percentage of spend or media mark-up. We have no fee incentive to increase your Google Ads budget.
The initial commercial review is free. Any deeper work or retained engagement is agreed separately.
What happens after you enquire?
1. Tell us what's not adding up.
Give us your website, approximate spend and the commercial problem you're trying to solve.
2. We look for the questions worth asking.
We'll review the context before the conversation so we don't spend 30 minutes discovering the basics.
3. We tell you what we'd investigate next.
That might be something for your current agency, something to test internally or something worth investigating with us.
Wondering what happens if you go further than the review? See what working with JudeLuxe involves: who you deal with, the weekly rhythm, what you receive and what stays yours.
See an example of what clients receive. The client identity, account data and commercially sensitive figures have been removed.
Put the business back in the conversation.
Tell us what is happening. We will read it before we suggest what to do next.
An enquiry, not a confirmed appointment.
Still reading? Start here.
Tell us what is happening. We will read it before we suggest what to do next.
Questions