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    European Search Awards 2026 · Best Small PPC Agency

    Pricing

    Fixed fees. Never a percentage of spend.

    Most agencies charge a percentage of your ad spend. Think about what that pays them to do: recommend more spend. Whether the last £20k of monthly budget returned more than it cost has no bearing on their invoice, only on your P&L.

    We charge fixed monthly fees, priced on two things: catalogue complexity and scope.

    What sets the fee

    Catalogue complexity

    SKU count, margin variance, feed condition, market count. This is what actually drives workload in profit-led Google Ads, not spend level.

    Scope

    Retained Google Ads, Microsoft Ads, CSS, consultancy, or combinations.

    Spend more, spend less: our fee doesn't move. Which means when we tell you to cut spend on a campaign, you can believe us.

    The commercial terms

    Three-month initial engagement.

    Long enough to re-plumb an account onto POAS and prove the direction; short enough that we're accountable fast.

    Month-to-month after that, 30-day exit.

    No lock-ins. Retention is our job to earn: currently 98%.

    Who it's for:

    Ecommerce brands spending £10k+/month on Google Ads, typically £3M–£100M+ revenue, with real margin variance across the catalogue.

    What determines your quote

    We scope after a short audit of your account and feed, because a 400-SKU single-market catalogue and a 40,000-SKU five-market catalogue are different jobs, and pretending otherwise is how agencies end up doing shallow work at scale.

    Questions

    Pricing questions

    Because it rewards scale, not profit. An agency paid on spend has no financial reason to tell you the marginal pound is losing money. Fixed fees make 'spend less' a recommendation we can afford to give.

    No. Performance fees on revenue metrics recreate the ROAS problem through the back door: they reward the wrong number.

    Fixed monthly fee from £2,000. No percentage of spend, no media mark-up. The fee is scoped on catalogue complexity rather than spend level, and our typical retained client invests £10k+ per month in Google Ads.

    Fees are one half of the decision. The other half is what the working relationship actually looks like: who you deal with, what you receive each week, what we own and what stays yours. See what working with JudeLuxe involves, or see an example of what clients receive. Weighing an agency against an in-house hire? Use our agency vs in-house guide and cost worksheet.

    Next step

    Ready to talk fixed fees?

    Book a commercial review. We'll scope your fixed-fee quote against catalogue complexity, not ad spend.

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