SKU-Level Profit Audit
Find out where your Google Ads account leaks profit. In £/month, per SKU.
We cost every SKU in your catalogue, map 12 months of spend to contribution margin, and tell you which products to scale, hold, clear or cut, and what each leak is costing you per month.
Book a commercial reviewFree. Capped at 4 per month. It starts with a commercial review: 30 minutes to confirm fit before we commit 10 working days of analyst time. If we find nothing worth fixing, we'll tell you that too.
Illustrative rows showing the audit format. Not client data.
Your blended ROAS is hiding two leaks at once.
Most accounts run every product against one ROAS target. But a catalogue isn't one business: products with very different margins can end up bidding against a single number.
That hides two problems simultaneously:
Heroes starved. Your highest-margin products capped by a target built for your weakest stock. They could profitably take 3x the spend. They never get it.
Passengers funded. Low-margin SKUs riding inside a healthy average, spending money nobody questions, breaking even at best on every order.
The account “performs”. The dashboard looks fine. And the P&L quietly disagrees.
What the audit covers
Full catalogue cost model. Every SKU costed: contribution margin, break-even ROAS, break-even CPA. The numbers your account should have been built on.
12 months of spend mapped to margin. Where the money went, what it returned after COGS, shipping, returns and discounts, not what the dashboard claims.
A job for every product. Scale, hold, clear, or cut. With the target each one should be bid to, per BOI®: commercial intent, not blended ROAS.
Your three biggest leaks, quantified. In £/month. Not “opportunities”: leaks, with a number attached, so you can decide what they're worth fixing.
Feed and structure review. The feed decides what Google can do before bidding starts. We flag what's broken, missing or mis-labelled, usually the root lever.
You keep everything. Use it with us, with your in-house team, or with your current agency. The numbers don't care who executes.
What the deliverable actually looks like
Three biggest leaks, ranked by £/month
PMax cannibalising brand search
37% of PMax conversions are brand queries already captured by Search. Net new traffic overstated.
Low-margin SKUs absorbing 28% of spend
412 SKUs with CM <15% receiving 28% of total spend. Break-even ROAS unmet on 83% of them.
Feed: 1,840 products missing GTIN + custom_label_0
Eligible inventory not bid against margin tier. Heroes can't be isolated until labels are populated.
Illustrative format only. In a real audit, the restructure brief comes directly from this table, built from your own margin data.
How it works
01
Book a commercial review.
30 minutes. We confirm catalogue size, data access and what “healthy” means for your business right now: profit, cashflow, or stock. If there's a fit, the audit follows, free.
02
We do the work.
Read-only access to Google Ads, GA4 and your product feed, plus a cost file from you (we send the template). No calls, no homework beyond that.
03
You get the audit, live.
60-minute walkthrough of the findings: the cost model, the job list, the three leaks in £/month, and exactly what we'd do first.
Review to delivery: 10 working days.
Thermos contribution, before-and-after against the preceding period. Not a controlled incremental test.
UKSoccerShop gross cash from ageing stock over 45 days, client-reported. Cash, not profit.
Client retention over the trailing 12 months.
European Search Awards 2026
2× Winner: Best Small PPC Agency & Most Innovative PPC Campaign. Judges: “The focus on decision metrics over vanity metrics demonstrates real depth.”
For
- • Ecommerce brands, typically £3M to £100M revenue
- • Running Google Ads (Search, Shopping, PMax), at any budget
- • Founders, CMOs and Heads of Performance who suspect the ROAS number isn't the whole story
- • Brands with real margin variation across the catalogue: fashion, homewares, supplements, multi-line stores
Not for
- • Single-product stores (you don't need SKU-level anything)
- • Brands that want validation, not findings
- • Anyone unwilling to share cost data. Without COGS the audit is just another dashboard
Questions
Find your leaks.
Free, capped at 4 per month. It starts with a commercial review: we turn down accounts where the audit won't pay for itself.
Book a commercial reviewNo retainer pitch. No 14-slide deck about our values. Findings, numbers, next steps.
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