Welcome to our latest blog post! As the director of a PPC agency specialising in e-commerce, I’m excited to share the bustling activities that have kept our team engaged this week. It’s been a week of growth, strategy, and technological advancements, all aimed at boosting the success of our clients in the digital marketplace.
Onboarding New E-commerce Clients
We’re thrilled to welcome two new clients into our portfolio. The first, a dynamic fashion brand, required a bespoke Performance Max campaign to amplify their online presence. Performance Max, with its AI-driven approach, is a perfect fit for fashion e-commerce, offering a wide reach across Google’s channels. The second client, a homeware site, needed a combination of manual Google Shopping and Performance Max campaigns. This dual approach allows for a tailored strategy that aligns with their specific e-commerce needs.
Black Friday Preparations: The Final Countdown
Black Friday is the Super Bowl of e-commerce, and our team has been finalising the strategies for our clients’ Ads accounts. Most of this planning began two months ago, but as we’re just a week away, it’s time to brace ourselves for the frenzy. Our focus has been on optimising campaigns for maximum impact during this peak shopping period.
Collaborating with White Label Partners
Partnership is key in our industry. This week, we’ve been closely working with our white label partners, combining our expertise in PPC with their strengths to provide comprehensive solutions to our clients. This collaboration ensures that we deliver top-tier services, leveraging diverse skills and knowledge.
Expanding Horizons: International Campaigns
Excitingly, two of our clients are now venturing into international markets. After seeing impressive results, they approached us for expanding their reach globally with Google Shopping. We’ve swiftly implemented additional international campaigns, opening doors to new markets and audiences
Annual Face-to-Face Client Reviews
Building strong relationships with our clients is at the heart of what we do. This week, we conducted face-to-face yearly reviews, offering us a chance to discuss past performances, current strategies, and future goals. These sessions are invaluable for maintaining transparency and alignment with our clients’ visions.
As we navigate through these busy times, we’re always here to support your e-commerce journey. Whether you need advice on PPC strategies, or you’re curious about how an independent audit of your Google Ads could benefit your business, our team is ready to assist.
Remember, as an e-commerce PPC agency, we’re dedicated to driving your digital success. Stay tuned for more updates, and don’t hesitate to reach out for bespoke solutions tailored to your e-commerce needs!
If you found this post insightful, or if you have any questions about PPC and e-commerce, feel free to contact us. We’re always here to help elevate your e-commerce journey. Stay ahead in the game with our expert PPC strategies!