Careers at JudeLuxe
Come here to learn how ecommerce actually makes money.
Knowing Google Ads matters. But it's increasingly not enough.
Bidding is automated. Targeting is increasingly automated. Campaign creation is increasingly automated. Reporting can be automated.
The valuable bit is becoming the person who understands what we should be asking Google to achieve.
Which products deserve more money? Which deserve less? What is a customer actually worth? When should efficiency be sacrificed for growth or cash recovery? And where should the next £1 go?
That's the kind of PPC person we want to build at JudeLuxe.
We're a specialist ecommerce PPC agency. And we intend to stay one.
We manage Google Ads. We work with ecommerce businesses. We get unusually deep into the commercial decisions underneath their advertising. That's the job.
We're not going to ask you to suddenly learn Meta because somebody sold a full-service retainer. You won't be writing SEO strategies next quarter. And you won't find yourself presenting an email-marketing proposal because somebody decided "cross-sell" sounded exciting in a management meeting.
Specialism gives you room to go deeper.
- Google Search
- Google Shopping
- Performance Max
- Product feeds
- Merchant Center
- Microsoft Ads
- Tracking
- Measurement
- Automation
- High-SKU accounts
- International ecommerce
You'll learn more than PPC.
Because the account doesn't exist in isolation. To make good Google Ads decisions, you need to understand the business paying for them.
- Margin
- Contribution
- COGS
- Inventory
- Customer acquisition
- Lifetime value
- Returns
- Fulfilment
- Merchandising
- Seasonality
- Cash recovery
- Product launches
- Commercial targets
You won't become an accountant. Nobody deserves that without informed consent.
But you will understand why a campaign can have an excellent ROAS and still be making a poor commercial contribution.
That's the difference between operating Google Ads and understanding what Google Ads is for.
Every SKU has a job.
An ecommerce catalogue isn't one economic unit. Products have different margins, stock positions, customer value, demand and commercial priorities. So we don't manage them as though they're all trying to achieve the same thing.
Using our BOI® framework, products can be assigned jobs such as:
Scale
Capture more profitable demand.
Profit
Maximise contribution.
Protect
Defend strategically important demand.
Gateway
Acquire commercially valuable customers.
Recovery
Turn ageing inventory back into cash.
And when the business changes, those jobs can change. You'll learn to think about the reason behind the bid, not simply the bid itself.
We want thinkers, not button pushers.
Google already has quite a lot of buttons. And increasingly, Google can push many of them itself. So being able to navigate the interface isn't enough.
We want people who ask why.
- Why is this campaign receiving this budget?
- Why is this product being scaled?
- Why did contribution fall while ROAS increased?
- Why are we paying this much for a new customer?
- Why is PMax outperforming Standard Shopping?
- Why is this product still advertising when we've barely got any stock?
- Why are we accepting Google's recommendation?
- Why are we doing this at all?
Curiosity is part of the job.
You are allowed to disagree.
With your manager. With a senior strategist. With Google. With the client. With the founders. Especially with the founders. If you've got the evidence.
We don't want people repeating something because "that's how JudeLuxe does it". Frameworks are useful. Dogma isn't.
If you think BOI® is producing the wrong decision in a particular situation, make the argument. If you think the campaign structure should change, explain why. If the data contradicts our assumption, follow the data.
The best idea should win regardless of whose Slack avatar it came from.
"I don't know" is an acceptable answer. Making something up isn't.
You will occasionally be asked a question you don't know the answer to. That's normal. You are not expected to generate a confident-sounding answer before the client finishes their sentence.
You can say: "I don't know. Let me check." Then check.
Accuracy matters more than theatre.
We don't expect you to defend JudeLuxe mythology. We expect you to understand the evidence behind what you're saying.
We don't expect perfection. We do expect ownership.
Google Ads accounts are complicated. Mistakes happen. Tests fail. Assumptions turn out to be wrong. Performance moves in ways nobody predicted.
We care far more about what happens next. Tell someone. Understand what happened. Fix what can be fixed. Learn from it. Change the process if necessary.
Problems become considerably more expensive when people hide them.
Ownership isn't never getting something wrong. It's being accountable for what you do when something goes wrong.
You'll work on real ecommerce complexity.
We're not an agency built around ten-keyword lead generation campaigns.
Our clients can have hundreds of SKUs. Thousands. Tens of thousands. Hundreds of thousands. Sometimes millions. Multiple markets. Multiple currencies. Complex feeds. Different margin structures. Seasonal inventory. Subscription models. Large Shopping programmes. Significant Performance Max investment. And meaningful advertising budgets.
You will encounter problems where there isn't a Google Ads blog post containing the answer. That's where the interesting work starts.
You'll be expected to understand the feed.
If you want to become exceptional at ecommerce PPC, you cannot treat Merchant Center as somebody else's problem.
Product feeds influence what Google understands, what searches products can appear against, how products are classified, what customers see before clicking, how products can be segmented and how commercial information can be used inside the advertising strategy.
You'll learn titles, attributes, GTINs, product types, images, custom labels, supplemental data, feed rules, product disapprovals, and how all of that affects performance.
Shopping strategy starts before the auction.
You'll learn when not to optimise.
Not every movement in an account requires intervention. Sometimes performance changes because demand changed. Sometimes because stock changed. Sometimes because the business intentionally accepted lower efficiency to acquire customers. Sometimes a test needs more data.
And sometimes everybody needs to stop touching the campaign for five minutes.
Activity isn't the same thing as progress.
We care about meaningful decisions. Not the number of changes in the account history.
You'll work with automation. Not against it.
We aren't building a team of people nostalgically trying to recreate Google Ads circa 2017. Automation is part of modern PPC. Smart Bidding. Performance Max. Broad Match. AI-assisted workflows. Machine learning. We use them.
But you'll learn the difference between delegating execution and delegating judgement. Google can make millions of auction-time decisions. Our responsibility is making sure those decisions are being made towards an objective that makes sense for the client.
We use AI where it makes us better: analysis, research, automation, data processing, documentation, testing ideas, reducing repetitive work. We don't use it as a substitute for knowing what we're talking about.
If you're copying something into a chatbot and pasting the answer into a client email without understanding it, that's not leverage. That's outsourcing your judgement to autocomplete.
Use the tools. Keep the accountability.
What we expect from you.
You don't need to know everything on day one. You do need the right behaviours.
Curiosity
Ask why. Then ask it again.
Commercial thinking
Understand that advertising metrics exist inside a larger business.
Ownership
Treat problems as yours to help solve.
Accuracy
Know the difference between evidence and assumption.
Communication
Explain complicated things simply.
Judgement
Understand when the textbook answer doesn't fit the situation.
Ambition
Want to become genuinely excellent at your discipline.
What you should expect from us.
The other half of the arrangement.
Exposure
Real accounts. Real budgets. Real commercial problems. Not six months watching somebody else share their screen.
Development
You'll learn ecommerce PPC deeply. You'll also learn the commercial thinking around it.
Access
You'll work with senior people. Not through seven layers of account management.
Trust
As you demonstrate judgement, you'll get more responsibility.
Challenge
People will question your thinking. That's part of getting better.
Honesty
We'll tell you where you're doing well. We'll also tell you where you're not. Neither should be a surprise at your annual review.
The work matters more than the hierarchy.
Good ideas can come from anyone. A PPC Executive can spot something a Director missed. A new starter can question a process everyone else has stopped questioning. Someone who's been here five years can still be wrong.
Job titles determine responsibility. They don't determine who gets to think.
You'll know what success looks like.
We don't want your development measured by vague statements like "become more strategic". That is corporate performance-review fog.
You should know what the next level requires: technical capability, commercial understanding, client communication, account ownership, decision quality, leadership, and evidence that you're consistently operating at that level.
Progress should be observable.
You'll see the result of your decisions.
That's one of the advantages of ecommerce. The feedback loop is brutally clear. What sold. What didn't. What made money. What lost money. What stock moved. What customers came back. What happened when investment changed.
Sometimes you'll be right. Sometimes you'll discover your brilliant hypothesis was, in fact, complete rubbish. Both are useful.
The important thing is learning faster than the problem changes.
We're building an agency for specialists.
Not an agency where the only career progression eventually becomes: stop doing the thing you're good at and spend your life in meetings.
Management is a valid career path. It isn't the only one. Deep technical expertise matters. Commercial expertise matters. Strategy matters. Leadership matters.
We want people to be able to become more valuable without necessarily becoming more distant from the work.
Expertise should have somewhere to go.
What we don't promise.
"Every day is different."
Some days involve spreadsheets.
"We're like a family."
You already have one of those.
"Work hard, play hard."
Nobody knows what that means and humanity has had enough.
"Unlimited progression."
There are, regrettably, finite job titles.
"You'll change the world."
We're running Google Ads. Perspective remains useful.
What we can promise is simpler.
Interesting work. High standards. Good people. Real responsibility. And the opportunity to become very, very good at ecommerce PPC.
The standard.
We want JudeLuxe to be the place ambitious PPC people come when they want to go deeper. Where knowing Google Ads is the starting point. Where commercial understanding matters. Where challenging assumptions is encouraged. Where specialists can remain specialists.
And where the question underneath the work remains: where should the next £1 go?
If that sounds like the kind of PPC career you want, we'd like to hear from you.
Don't see the right position? We're still interested in exceptional ecommerce PPC people. Tell us what you're good at, what you want to get better at and why JudeLuxe is where you want to do it.