Is Brainlabs bigger than JudeLuxe?

Yes: substantially. Brainlabs is one of the largest independent paid media agencies globally with hundreds of practitioners across multiple offices. JudeLuxe is a small senior-only team focused exclusively on UK ecommerce Google Ads.

Which agency is better for a £15k/month ecommerce spend?

At £15k/month you're below the typical Brainlabs sweet spot and squarely in JudeLuxe's range. You'd likely get more senior attention and tighter SKU-level commercial bidding with JudeLuxe; Brainlabs is engineered for larger, multi-channel budgets.

Do both charge a percentage of ad spend?

JudeLuxe charges a fixed monthly fee scoped to catalogue and spend complexity. No percentage of spend. Brainlabs' commercial model is not publicly disclosed; check with them directly.

Where can I read independent reviews of Brainlabs?

Read independent reviews of Brainlabs on G2, Clutch or their case studies page. We don't selectively quote competitor reviews here.

Comparison · UK eCommerce Google Ads

JudeLuxevsBrainlabs

Brainlabs is one of the most respected paid media agencies globally. JudeLuxe is a senior-led UK ecommerce specialist. The right choice depends on spend tier, channel breadth, and how close you want to be to the practitioner.

Choosing between Google Ads agencies isn't about finding the best: it's about finding the right fit for your brand's stage, model, and unit economics. This page compares JudeLuxe and Brainlabs honestly: who each serves well, where their differences matter, and how to make the call. Updated May 2026.

JudeLuxe

A senior-led UK ecommerce Google Ads agency for brands at £10k–£500k/month spend. Fixed monthly fee, BOI™ commercial bidding framework, Google CSS included, direct contact with the practitioner running the account.

Brainlabs

A large, multi-region paid media agency with deep capability across Google, Meta and programmatic. Well-known for data-led methodology, structured testing frameworks and significant team capacity for enterprise budgets.

Side-by-side comparison

Feature	JudeLuxe	Brainlabs
Focus	Ecommerce-only Google Ads (UK)	Multi-channel paid media (global)
Team size	Senior practitioners only, small team	Hundreds of practitioners across regions
Pricing model	Fixed monthly fee, no % of spend	Not publicly disclosed
Contract length	Fixed initial term, then rolling 30-day	Not publicly disclosed
Minimum spend	£10k+/month Google Ads	Enterprise tier focus
Channel scope	Google Ads + Microsoft Ads in-house	Google, Meta, programmatic, more
Methodology	BOI™ (Bid On Intent). SKU-level commercial bidding	Test-and-learn, data-led
Reporting cadence	Weekly Loom + monthly deep-dive	Not publicly disclosed
Notable UK ecommerce clients	Closure London, Thermos, Flavour Blaster, UKSoccerShop	Not publicly disclosed at brand level
Awards	European Search Awards 2026 (PPC Small)	Multiple industry awards

Choose JudeLuxe if

You're an ecommerce brand spending £10k–£500k/month on Google Ads
Your product margins vary across the catalogue and you need SKU-level bidding
You want commercial outcomes (contribution margin, profit) optimised, not platform ROAS
You want to talk directly to the senior practitioner running your account

Choose Brainlabs if

You spend £100k+/month and need larger team capacity
You want Google + Meta + programmatic coordinated by one agency
You're a multi-market brand wanting cross-region coverage
You value the scale, brand and structured frameworks of a global agency

Brainlabs is a genuinely strong agency: well-known and well-respected for good reason. They're the right fit if you're operating at enterprise scale with multi-channel needs. JudeLuxe is built for the £10k–£500k/month UK ecommerce range where fixed-fee economics, BOI commercial bidding and direct senior contact matter more than network scale.

See if JudeLuxe is the right fit

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