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    European Search Awards 2026 · Best Small PPC Agency

    Comparison · UK eCommerce Google Ads

    JudeLuxe vs Circus PPC

    Both are UK-based ecommerce PPC specialists. The model is fundamentally different: profit-led DTC focus with a proprietary SKU-job bidding framework vs feed-first PPC management with deep optimisation discipline.

    Circus PPC is a Leeds-based boutique that has built its reputation on product feed optimisation - treating feeds as an ongoing optimisation surface rather than a one-off setup task. They work with all major feed management platforms (DataFeedWatch, Channable, Feedonomics) and have particular strength in fashion and consumer goods retail. JudeLuxe operates as a profit-first consultancy: every account is run against POAS and contribution margin, with the proprietary BOI® (Bid On Intent) framework assigning each SKU one commercial job at a time (Scale, Profit, Protect, Recovery or Gateway). The right choice depends on whether feed quality or commercial logic is the bigger lever for your business right now.
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    At a glance

    JudeLuxe

    A senior-led Google Ads agency for £500k–£10M DTC ecommerce brands. POAS-first methodology, SKU-level commercial logic via the BOI® framework, fixed-fee pricing from £2k/month. Includes Google CSS at no extra cost, so the full bid enters the Shopping auction. All Google Ads campaign types - Search, Shopping, Performance Max, Microsoft Ads. Based in Birmingham. Global Search Awards Winner 2025, British Agency Awards 2025.

    Circus PPC

    A Leeds-based PPC specialist agency with deep expertise in Google Shopping feed optimisation. Works almost exclusively with ecommerce businesses, with particular specialism in fashion, accessories and consumer goods. Google Partner status. Pricing typically from £1,500/month (confirm at proposal stage). Strong track record on feed health, supplemental feeds, and custom label management.

    Side-by-side comparison

    FeatureJudeLuxeCircus PPC
    Core modelSenior-led profit-first consultancyFeed-first PPC specialist
    Primary metricPOAS / contribution marginPerformance focus (often ROAS)
    Service scopeAll Google Ads + Microsoft AdsGoogle Ads + Microsoft Ads with feed emphasis
    Pricing structureFixed fee from £2k/monthCustom from ~£1,500/month (confirm at proposal stage)
    Minimum ad spend£10k/month£5k/month typical (confirm at proposal stage)
    Strategy focusSKU-level commercial logic (BOI®)Feed optimisation, supplemental feeds, custom labels
    Google CSS includedConfirm at proposal stage
    Proprietary methodologyBOI® (Bid On Intent)Continuous feed optimisation discipline
    Vertical focusDTC ecommerce exclusivelyFashion, accessories, consumer goods particularly
    LocationBirminghamLeeds
    Account ownershipClient owns 100%Client owns 100%
    Senior strategist on every accountConfirm at proposal stage
    Award recognitionGlobal Search Awards Winner 2025, British Agency Awards 2025Google Partner, industry awards

    Choose JudeLuxe if

    • You're a DTC ecommerce brand turning £500k–£10M and contribution margin matters more than ROAS
    • Your catalogue is mixed-margin and you need SKU-level bid logic rather than feed-driven optimisation
    • You want all Google Ads campaign types managed under one commercial framework
    • The BOI® approach (each SKU has a distinct commercial job, reassigned weekly) matches how your business operates
    • You need fixed-fee pricing with Google CSS included

    Choose Circus PPC if

    • Feed quality is currently your biggest growth bottleneck - disapprovals, low impression share, poor Shopping ROAS
    • You operate in fashion, accessories or consumer goods and want category-specific feed expertise
    • You're working with a feed management platform (DataFeedWatch, Channable, Feedonomics) and want deep platform optimisation
    • You're at the smaller end of the ecommerce spectrum (£5k–£25k/month spend) and feed work is your primary need
    • A Leeds-based agency suits your operational preferences

    Circus PPC is a strong choice if feed health is the lever you need right now. Their discipline on feed optimisation is genuinely differentiated and they will lift Shopping performance significantly for any brand with feed quality issues. JudeLuxe is built on the premise that feed work is necessary but not sufficient - the bigger commercial lever is bidding against each SKU's commercial job, not just getting the feed clean.

    Questions

    JudeLuxe vs Circus PPC questions

    Confirm with Circus directly at proposal stage. JudeLuxe is a Google CSS Partner with the ~20% CPC discount included as standard for all clients.

    Both work in fashion. Circus PPC has particular specialism in fashion, accessories and lifestyle retail with strong feed optimisation skills for variant-heavy catalogues. JudeLuxe works across DTC ecommerce categories with a POAS-led framework that suits high-margin fashion brands particularly well. Choice depends on whether feed work or commercial framework is your bigger need.

    Circus PPC starts around £1,500/month with custom scoping. JudeLuxe starts at £2,000/month fixed fee, with no percentage-of-spend component and CSS included. Confirm specific structures with each at proposal stage.

    Feed-led management focuses on optimising the input data that powers Shopping campaigns - titles, descriptions, attributes, custom labels, feed structure. Profit-led management focuses on the commercial decisions about which SKUs to push, what margin to defend, and how to allocate spend against P&L outcomes. They are complementary disciplines, but for any given account one is usually the bigger leverage point at any given time.

    Yes. Circus has experience with catalogues from hundreds to tens of thousands of products. JudeLuxe is built for mixed-margin DTC catalogues where SKU-level commercial logic matters more than catalogue size.

    Yes. Circus PPC is Leeds-based. JudeLuxe is Birmingham-based.

    JudeLuxe handles both - feed quality is table stakes for Shopping management, and we run it as part of the engagement. The differentiator is the commercial framework on top. If you specifically want a feed-first specialist with a feed-first culture, Circus is the better fit.

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