Comparison · UK eCommerce Google Ads
JudeLuxevsLibertyMarketing
Liberty Marketing is a Cardiff-based digital agency covering PPC, SEO and content. JudeLuxe is a Birmingham-based ecommerce Google Ads specialist. The choice often comes down to whether you want integrated digital or category-specific depth.
Choosing between Google Ads agencies isn't about finding the best: it's about finding the right fit for your brand's stage, model, and unit economics. This page compares JudeLuxe and Liberty Marketing honestly: who each serves well, where their differences matter, and how to make the call. Updated May 2026.
JudeLuxe
A senior-led UK ecommerce Google Ads agency based in Birmingham. Fixed monthly fee, BOI™ commercial bidding framework, Google CSS included, direct contact with the senior practitioner running the account.
Liberty Marketing
A Cardiff-based digital marketing agency offering PPC, SEO and content services. Known for integrated digital marketing programmes serving a mix of B2B and consumer clients.
Side-by-side comparison
| Feature | JudeLuxe | Liberty Marketing |
|---|---|---|
| Focus | Ecommerce-only Google Ads (UK) | Integrated PPC + SEO + content |
| Team size | Senior practitioners only, small team | Not publicly disclosed |
| Pricing model | Fixed monthly fee, no % of spend | Not publicly disclosed |
| Contract length | Fixed initial term, then rolling 30-day | Not publicly disclosed |
| Minimum spend | £10k+/month Google Ads | Not publicly disclosed |
| Channel scope | Google Ads + Microsoft Ads in-house | PPC, SEO, content |
| Methodology | BOI™ (Bid On Intent). SKU-level commercial bidding | Not publicly named |
| Reporting cadence | Weekly Loom + monthly deep-dive | Not publicly disclosed |
| Notable UK ecommerce clients | Closure London, Thermos, Flavour Blaster, UKSoccerShop | Not publicly disclosed at brand level |
| Awards | European Search Awards 2026 (PPC Small) | Industry-recognised |
Choose JudeLuxe if
- You're an ecommerce brand spending £10k+/month on Google Ads
- You want SKU-level commercial bidding tied to margin, not blended ROAS
- You want fixed-fee pricing and direct senior contact
- Google Ads depth matters more than having SEO and content under the same roof
Choose Liberty Marketing if
- You want integrated PPC, SEO and content under one team
- Your business is not exclusively ecommerce
- You're South Wales-based and value a local agency relationship
- Channel breadth matters more than ecommerce-specific Google Ads depth
Liberty Marketing is a credible integrated digital partner: they're the right fit if you want PPC, SEO and content joined up. JudeLuxe is the right fit if ecommerce Google Ads is the lever and you want BOI commercial bidding applied at SKU level by a senior practitioner.
People also ask
See if JudeLuxe is the right fit
Independent Google Ads audit. No pitch. Just a clear view of what's working and what's leaving money on the table.
Book a strategy call