Comparison · UK eCommerce Google Ads
JudeLuxe vs ROAST
ROAST is a London-based paid media agency operating across multiple platforms. JudeLuxe is a senior-led UK ecommerce specialist focused on Google Ads and the commercial outcomes underneath it.
At a glance
JudeLuxe
A senior-led UK ecommerce Google Ads agency. Fixed monthly fee, BOI® commercial bidding framework, Google CSS included, direct contact with the senior practitioner running the account.
ROAST
A London-based paid media agency working across Google, social and other paid channels. Known for integrated paid media strategy and a creative-led approach.
Side-by-side comparison
| Feature | JudeLuxe | ROAST |
|---|---|---|
| Focus | Ecommerce-only Google & Microsoft Ads (UK) | Multi-platform paid media |
| Team size | Senior practitioners only, small team | Not publicly disclosed |
| Pricing model | Fixed monthly fee, no % of spend | Not publicly disclosed |
| Contract length | Fixed initial term, then rolling 30-day | Not publicly disclosed |
| Minimum spend | £10k+/month Google Ads | Not publicly disclosed |
| Channel scope | Google Ads + Microsoft Ads in-house | Google, social, broader paid mix |
| Methodology | BOI® (Bid On Intent). SKU-level commercial bidding | Not publicly named |
| Reporting cadence | Weekly Loom + monthly deep-dive | Not publicly disclosed |
| Notable UK ecommerce clients | Thermos, Flavour Blaster, UKSoccerShop, Wilsons Pet Food | Not publicly disclosed at brand level |
| Awards | European Search Awards 2026 (PPC Small) | Industry-recognised |
Choose JudeLuxe if
- You're an ecommerce brand spending £10k+/month on Google Ads
- You need SKU-level commercial bidding tied to margin, not blended ROAS
- You want fixed-fee pricing aligned with margin rather than spend
- You want direct contact with the senior practitioner on your account
Choose ROAST if
- You want paid social and paid search coordinated by one team
- Creative-led paid media is a major part of your growth model
- You're not exclusively ecommerce and want a broader paid mix
- Channel breadth matters more to you than Google Ads depth
ROAST is a credible paid media partner if you want a multi-platform creative-led approach. JudeLuxe is the right fit if Google Ads is the lever and ecommerce unit economics. POAS, contribution margin, SKU-level decisions: are where you want the focus.
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