Is ROAST a Google Ads specialist?

ROAST positions as a multi-platform paid media agency rather than a Google Ads pure-play. JudeLuxe is Google Ads (and Microsoft Ads) only, focused on ecommerce.

Which is better if I want paid social and Google Ads together?

ROAST is set up to coordinate paid social and paid search under one roof. JudeLuxe runs Google and Microsoft Ads in-house and works alongside specialist social partners: pick based on whether you want one agency or best-in-class per channel.

Do both charge a percentage of ad spend?

JudeLuxe charges a fixed monthly fee. No percentage of spend. ROAST's commercial model is not publicly disclosed; check with them directly.

Where can I read independent reviews of ROAST?

Read independent reviews of ROAST on Clutch, G2 or via their published case studies.

Comparison · UK eCommerce Google Ads

JudeLuxevsROAST

ROAST is a London-based paid media agency operating across multiple platforms. JudeLuxe is a senior-led UK ecommerce specialist focused on Google Ads and the commercial outcomes underneath it.

Choosing between Google Ads agencies isn't about finding the best: it's about finding the right fit for your brand's stage, model, and unit economics. This page compares JudeLuxe and ROAST honestly: who each serves well, where their differences matter, and how to make the call. Updated May 2026.

JudeLuxe

A senior-led UK ecommerce Google Ads agency. Fixed monthly fee, BOI™ commercial bidding framework, Google CSS included, direct contact with the senior practitioner running the account.

ROAST

A London-based paid media agency working across Google, social and other paid channels. Known for integrated paid media strategy and a creative-led approach.

Side-by-side comparison

Feature	JudeLuxe	ROAST
Focus	Ecommerce-only Google Ads (UK)	Multi-platform paid media
Team size	Senior practitioners only, small team	Not publicly disclosed
Pricing model	Fixed monthly fee, no % of spend	Not publicly disclosed
Contract length	Fixed initial term, then rolling 30-day	Not publicly disclosed
Minimum spend	£10k+/month Google Ads	Not publicly disclosed
Channel scope	Google Ads + Microsoft Ads in-house	Google, social, broader paid mix
Methodology	BOI™ (Bid On Intent). SKU-level commercial bidding	Not publicly named
Reporting cadence	Weekly Loom + monthly deep-dive	Not publicly disclosed
Notable UK ecommerce clients	Closure London, Thermos, Flavour Blaster, UKSoccerShop	Not publicly disclosed at brand level
Awards	European Search Awards 2026 (PPC Small)	Industry-recognised

Choose JudeLuxe if

You're an ecommerce brand spending £10k+/month on Google Ads
You need SKU-level commercial bidding tied to margin, not blended ROAS
You want fixed-fee pricing aligned with margin rather than spend
You want direct contact with the senior practitioner on your account

Choose ROAST if

You want paid social and paid search coordinated by one team
Creative-led paid media is a major part of your growth model
You're not exclusively ecommerce and want a broader paid mix
Channel breadth matters more to you than Google Ads depth

ROAST is a credible paid media partner if you want a multi-platform creative-led approach. JudeLuxe is the right fit if Google Ads is the lever and ecommerce unit economics. POAS, contribution margin, SKU-level decisions: are where you want the focus.

See if JudeLuxe is the right fit

Independent Google Ads audit. No pitch. Just a clear view of what's working and what's leaving money on the table.

Book a strategy call