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    European Search Awards 2026 · Best Small PPC Agency

    Comparison · UK eCommerce Google Ads

    JudeLuxe vs Salience

    Both manage Google Ads with a profit-led methodology. The model is fundamentally different: specialist DTC ecommerce focus with proprietary SKU-job framework vs multi-channel search agency with broader service mix.

    Salience built its public position around POAS and runs a multi-channel search practice covering PPC, SEO, content marketing, paid social and CRO. JudeLuxe operates as a specialist consultancy: Google Ads and Microsoft Ads only, exclusively for DTC ecommerce brands, with a proprietary SKU-job bidding framework (BOI®). The right choice depends on whether you want a generalist search partner with strong PPC, or a Google Ads specialist with deep ecommerce focus.
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    At a glance

    JudeLuxe

    A senior-led Google Ads agency for £500k–£10M DTC ecommerce brands. Profit-first methodology, SKU-level commercial logic via the BOI® framework, fixed-fee pricing from £2k/month, and a 98% retention rate. Includes Google CSS at no extra cost, so the full bid enters the Shopping auction. Specialised exclusively in Google Ads / Microsoft Ads.

    Salience

    A multi-channel UK search agency offering PPC, SEO, content marketing, paid social, digital PR and CRO. Public positioning around POAS as a profit metric. Works with recognisable retail and lead-gen brands including Lindt, Carpetright, Dreams, Brita and The Entertainer. Pricing typically scales with channels and scope.

    Side-by-side comparison

    FeatureJudeLuxeSalience
    Core modelSenior-led Google Ads consultancyMulti-channel search agency
    Service scopeGoogle Ads + Microsoft Ads onlyPPC, SEO, content, paid social, digital PR, CRO
    Pricing structureFixed fee from £2k/monthCustom proposals from ~£3k/month
    Minimum ad spend£10k/month£10k+/month
    Strategy focusSKU-level POAS via BOI® frameworkPOAS-aware multi-channel performance
    Google CSS includedConfirm at proposal stage
    Proprietary methodologyBOI® (Bid On Intent)Sprint-based delivery, POAS bidding signals
    Vertical focusDTC ecommerce exclusivelyRetail, lead gen, finance, charity
    Account ownershipClient owns 100%Client owns 100%
    Senior strategist on every accountTier-dependent
    Notice period30 days after fixed termContract-dependent
    Client examplesThermos, UKSoccerShop, Flavour Blaster, Loaf, TriumphLindt, Carpetright, Dreams, Brita, The Entertainer

    Choose JudeLuxe if

    • You're a DTC ecommerce brand turning £500k–£10M and Google Ads is your primary growth lever
    • You want a Google Ads specialist whose only job is profit-led Google Ads (not a generalist with PPC as one service)
    • The SKU-job framework matters to you (Scale / Profit / Protect / Recovery / Gateway assignments reviewed weekly)
    • You want fixed-fee pricing transparency with Google CSS included
    • You need a senior strategist on the account, not a junior account manager

    Choose Salience if

    • You want a single agency covering PPC plus SEO, content, paid social and CRO under one roof
    • Your business spans retail, lead gen or charity rather than pure DTC ecommerce
    • You're comfortable with sprint-based delivery cadence (typically quarterly cycles)
    • You value a broader strategic conversation that spans channels beyond search auction dynamics
    • The named-brand pedigree on the Salience client list (Lindt, Carpetright, Dreams) matters for internal sign-off

    Salience is a strong choice if you need a credible POAS-aware multi-channel agency and your business is broader than DTC ecommerce. JudeLuxe is built on the opposite premise: deeper specialisation beats broader scope. We do Google Ads and Microsoft Ads. Exclusively for DTC ecommerce. With a SKU-level framework no other UK agency runs.

    Questions

    JudeLuxe vs Salience questions

    Salience publicly positions itself around POAS (Profit on Ad Spend) and has published extensively about POAS implementation in their Magazine. They are one of the strongest UK agencies for profit-led PPC alongside a broader multi-channel service mix.

    JudeLuxe charges a fixed monthly fee starting at £2,000, with no percentage-of-spend component and Google CSS included. Salience operates on custom proposals based on scope and channels, typically starting around £3,000/month and scaling with the breadth of services included.

    JudeLuxe is built exclusively for DTC ecommerce brands and runs a proprietary SKU-job framework (BOI®) designed for the catalogue dynamics DTC brands face. Salience works across retail, lead gen, finance and charity - strong in retail ecommerce, but not exclusively DTC-focused.

    JudeLuxe includes Google CSS at no extra cost. Verify with Salience at proposal stage - CSS arrangements vary by agency and contract structure.

    Yes - many brands do. A common arrangement is JudeLuxe for Google Ads and Microsoft Ads, with Salience or another partner for SEO, content and paid social. Specialist depth across channels can outperform a single generalist for ecommerce brands with mature growth needs.

    POAS bidding is a signal - bid based on profit rather than revenue. BOI® (Bid On Intent), JudeLuxe's registered framework, uses POAS as one of several signals, varying the bidding logic by the commercial job each SKU is doing (Scale, Profit, Protect, Recovery or Gateway), reassigned weekly. POAS bidding without BOI® still over-rewards low-margin bestsellers. BOI® corrects for this by assigning each SKU a commercial role and bidding against it specifically.

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