Comparison · UK eCommerce Google Ads
JudeLuxe vs Upscale Digital
Both deliver ecommerce Google Ads management with strong commercial credentials. The model is fundamentally different: profit-led DTC specialism with a proprietary SKU-job framework vs ex-Google Shopping specialism with ROAS-led platform mastery.
At a glance
JudeLuxe
A senior-led Google Ads agency for £500k–£10M DTC ecommerce brands. POAS-first methodology, SKU-level commercial logic via the BOI® framework, fixed-fee pricing from £2k/month, and a 98% retention rate. Includes Google CSS at no extra cost, so the full bid enters the Shopping auction. All Google Ads campaign types - Search, Shopping, Performance Max, Microsoft Ads.
Upscale Digital
A specialist Google Shopping and PMax agency founded by ex-Google team members. Publicly reports £150M+ in managed ad spend and a 7.2x average Shopping ROAS across clients. CSS partner with the discount passed to clients. Month-to-month contracts with a 90-day performance guarantee. Strong focus on Shopping feed optimisation and platform-level execution.
Side-by-side comparison
| Feature | JudeLuxe | Upscale Digital |
|---|---|---|
| Core model | Senior-led profit-first consultancy | Platform-led Shopping / PMax specialism |
| Primary metric | POAS / contribution margin | ROAS |
| Service scope | All Google Ads + Microsoft Ads | Google Shopping + Performance Max primarily |
| Pricing structure | Fixed fee from £2k/month | From ~£2,000/month (confirm at proposal stage) |
| Minimum ad spend | £10k/month | £5k/month (confirm at proposal stage) |
| Strategy focus | SKU-level commercial logic (BOI®) | Feed optimisation, Merchant Center, CSS savings |
| Google CSS included | ||
| Performance guarantee | 30-day notice after fixed term | 90-day performance guarantee (confirm terms) |
| Proprietary methodology | BOI® (Bid On Intent) | Ex-Google platform process |
| Vertical focus | DTC ecommerce exclusively | Ecommerce broadly (Shopping-heavy) |
| Account ownership | Client owns 100% | Client owns 100% |
| Senior strategist on every account | Confirm at proposal stage | |
| Award recognition | Global Search Awards Winner 2025, British Agency Awards 2025 | Industry recognition for Shopping work |
Choose JudeLuxe if
- You're a DTC ecommerce brand turning £500k–£10M and contribution margin matters more than ROAS
- You run a mixed-margin catalogue and want SKU-level bidding logic, not blended targets
- You want a senior strategist whose only job is profit-led Google Ads
- The BOI® (Bid On Intent) framework - Scale, Profit, Protect, Recovery, Gateway jobs per SKU, reassigned weekly - matches how your business actually operates
- You need consistent management across Search, Shopping, Performance Max and Microsoft Ads - not just Shopping
Choose Upscale Digital if
- Google Shopping is your primary growth channel and feed quality is the bottleneck
- You value platform-level execution and ex-Google insider knowledge above commercial framework
- A 90-day performance guarantee on Shopping ROAS matters more than a SKU-job commercial methodology
- You operate at the smaller end of the ecommerce spectrum (£5k–£20k/month spend) and want a Shopping specialist
- You're comfortable with ROAS as your primary optimisation metric
Upscale Digital is a strong choice if Shopping platform mastery is what you need. Their CSS partnership and Merchant Center expertise are genuine differentiators. JudeLuxe is built on the opposite premise: that platform execution is solved, and the real lever is commercial logic - knowing which SKUs to push, what margin to defend, and how to allocate spend against your actual P&L.
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