DayOne:WhyWeStartedThis

We've been running Google Ads for ecommerce brands for years. Thousands of hours in Merchant Center. Hundreds of feed fixes. Dozens of uncomfortable conversations about why a high ROAS doesn't always mean healthy profit.

But we've never really shown what happens between the spreadsheets and the strategy calls. The day-to-day reality of managing serious ad spend across multiple brands, each with their own commercial quirks, platform headaches, and seasonal pressures.

Today, that changes.

Why now?

Because the gap between what agencies say they do and what they actually do is enormous. We post long-form insights about contribution margin and conversion window mismatches, and that's genuine. But there's a whole layer of work that doesn't make it into those articles.

The feed attribute that took 90 minutes to debug because Shopify was exporting a hidden character. The PMax asset group we restructured three times before the data started making sense. The client call where we had to explain that their best-selling product was actually losing money after returns.

That's the stuff that matters. And it's the stuff nobody talks about.

What to expect

Every day, a short update. What we worked on. What broke. What we learned. Sometimes it'll be a technical deep-dive into a feed issue. Sometimes it'll be a commercial observation from a client review. Sometimes it'll just be an honest admission that we got something wrong and here's how we fixed it.

No ghostwritten content. No polished marketing speak. Just the unvarnished reality of running an ecommerce PPC agency that cares more about contribution margin than vanity metrics.

The takeaway

If you're a brand owner, marketing director, or ecommerce head, this diary is for you. Not because we'll try to sell you something (we won't), but because seeing how an agency actually thinks and works will help you evaluate whether your current agency is doing the same.

And if they're not? Well, you'll know exactly what to ask for.

Team JudeLuxe