Results at a Glance
Every case study. Side by side.
Real results from real ecommerce brands. No cherry-picking, no vanity metrics - contribution margin, revenue, and P&L impact.
9
Verified case studies
+212%
Best revenue lift (Wilsons Pet Food)
+94%
Avg profit lift across the book
98%
Client retention
Thermos
Drinkware
Result
+94% contribution margin
Challenge
Double-counted conversions masking real performance
Approach
COGS-based campaign restructure
Wilsons Pet Food
DTC Subscription
Result
+212% revenue growth
Challenge
Scaling subscriptions without killing unit economics
Approach
Subscription-focused campaign architecture
Flavour Blaster
Hospitality / International
Result
+110% global revenue
Challenge
Global ROAS hiding unprofitable markets
Approach
Region-specific contribution margin targeting
Fat Cow Skin
Skincare / Viral DTC
Result
+65% baseline revenue
Challenge
TikTok virality causing unpredictable demand spikes
Approach
Demand capture/gen separation + inventory-based bidding
Husk & Seed
Premium Skincare
Result
+45% AOV increase
Challenge
Low-margin samples cannibalising profitable bundles
Approach
Value messaging + audience layering for bundles
UKSoccerShop
Sports Retail
Result
£520k cash recovered
Challenge
Aged stock tying up working capital
Approach
Stock lifecycle bidding + counterfeit defence
Creation Furniture
High-Ticket Furniture
Result
2x conversion rate
Challenge
Low conversion rates on high-ticket items
Approach
Audience restructuring + product feed optimisation
Multi-Brand Retailer
Large Catalogue Retail
Result
+£320k P&L improvement
Challenge
5,000+ SKUs with no commercial scoring
Approach
Product scoring + catalogue segmentation
How we report
The four rules behind every number on this page.
Net POAS, not ROAS
Every result is reported after COGS, fees, shipping and returns - the number your CFO actually believes.
Verified by the client
Every headline figure is signed off by the brand. Most are public on LinkedIn, in awards entries, or in client video testimonials.
Apples to apples
Comparison windows match same-period prior year or pre-engagement baseline - never cherry-picked peak weeks.
Bid On Intent™
Our proprietary BOI™ method drives every account: only bid when intent + margin + stock align.
Patterns across the book
Four profit leaks we found in nearly every account.
Different sectors, same root causes. The fix is rarely "more spend" - it is usually structural.
Leak
ROAS-led bidding ignores COGS
Fix
Bid on contribution margin, not gross revenue
Seen in
Thermos, Wilsons Pet Food, Flavour Blaster
Leak
Blended targets hide unprofitable markets / SKUs
Fix
Segment by region, SKU role and margin band
Seen in
Flavour Blaster, Multi-Brand Retailer, Husk & Seed
Leak
Stock and cash position ignored by automation
Fix
Inventory-synced bidding and stock-lifecycle rules
Seen in
UKSoccerShop, Fat Cow Skin
Leak
Large catalogues with no commercial scoring
Fix
Score every SKU by job: Scale, Profit, Protect, Recovery, Gateway
Seen in
Multi-Brand Retailer, Creation Furniture
Featured result
Wilsons Pet Food grew revenue 212% on a subscription-led rebuild.
Subscription-focused Google Ads architecture lifted revenue, contribution margin and customer LTV in parallel.
Read the Wilsons Pet Food case study+212%
Revenue growth
Questions buyers ask before comparing agencies
Want your brand on this list?
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