Why Us
The agency for operators who've outgrown their agency.
JudeLuxe runs Google Ads accounts for UK ecommerce brands from £3M growth-stage DTCs to £100M+ established retailers, with typical Google Ads spend ranging from £15k to £500k+/month. We exist for one reason: operators at that scale deserve an agency that understands their P&L as well as their platform.
94%
Average profit lift across retained clients
98%
Client retention rate
£620k+
Waste eliminated from audited accounts
75+
UK ecommerce accounts audited
Six Things That Make Us Different
Six structural differences between how we operate and how a typical retained Google Ads agency operates. Not better in the abstract - different in what we charge for, what we measure, and who is in the room when decisions get made.
Profit-First, Not Revenue-First
We bid on contribution margin per SKU, not blended account ROAS. That means the feed carries cost data (COGS, shipping, returns rate, payment fees), Smart Bidding optimises on adjusted profit, and the weekly report leads with POAS - not the platform number. ROAS still appears, for context. It is never the success metric.
Our POAS MethodologyeCommerce Only
No lead gen. No SaaS. No local services. No 'a bit of everything.' We manage Google Ads exclusively for ecommerce brands spending £15k+/month. The focus means we've seen the margin compression on apparel returns, the cash-cycle drag of BNPL, the inventory volatility of pet and beauty, and the pricing oddities of B2B reorder accounts. Vertical-agnostic agencies guess. Specialists recognise.
Is this for you?SKU-Level Economics
Your catalogue is not one number. Every SKU gets one of five jobs under BOI® - Scale, Profit, Protect, Recovery, Gateway. Bid strategy, budget, match types, and creative all follow the job. A top-margin Profit SKU and a cash-recovery loss-leader don't share a tROAS target. They shouldn't share an account either.
How the BOI® framework worksFixed Fee, Aligned Incentives
Flat monthly fee. The fee doesn't move when your spend moves. Our revenue grows when you renew, not when you scale media. That means we'll tell you to cut spend the month it's the right call - not the month our retainer auto-renews. Spend-percentage agencies can't say that without lying.
Pricing PhilosophyCommercial Fluency
The weekly report is written for the finance director, not just the marketing lead. Spend ties to contribution margin per SKU group. Working capital is shown alongside revenue. Returns are integrated as a negative line, not buried in a footnote. If your CFO opens the deck and asks five clarifying questions, the deck has failed. Ours typically generate zero.
See Our ReportingSenior-Only Delivery
No account-manager layer. No juniors running your campaigns while a senior fronts the QBR. The person trading your account is the person on the call, every week. Cover is built in - every account has a documented secondary lead with full context - but it's senior to senior, not senior to junior. That model is contractually written into the engagement.
Meet the TeamSpecialist disciplines we own
Beyond standard retained Google Ads management, JudeLuxe runs six specialist disciplines for £3M to £100M+ UK ecommerce brands. Each pillar has its own commercial logic, data treatment, and bidding pattern.
Is This for You?
We're built for
- UK ecommerce brands from £3M growth-stage DTCs to £100M+ established retailers
- Monthly Google Ads spend ranging from £15k to £500k+
- Brands with real margins to protect (not VC-subsidised growth)
- Commercially-minded operators who understand unit economics
- Brands ready for a specialist, not a generalist
Not the right fit
- Startups pre-product-market fit
- Brands spending under £15k/month on Google Ads
- Anyone looking for the cheapest option
- Brands who want to 'just scale' without understanding margin
- Companies without COGS data or margin visibility
Why We Exist
The pattern repeats. A brand scales past £3M revenue. Google Ads becomes the largest controllable line on the P&L. The agency relationship that worked at £80k/year spend stops working at £400k/year spend - not because the team got worse, but because the questions changed.
At £15k/month you want growth. At £80k/month you want growth that doesn't compress margin. At £250k/month you want growth that doesn't crush cash. Three different problems. Three different conversations. Most agencies are structured to have the first one.
JudeLuxe is structured for the second and third. The team has sat in board meetings and defended a P&L. The reporting connects spend to contribution margin and working capital. The decisions are logged before money moves, so the conversation with your CFO is short and the conversation with your investors is shorter. That isn't a positioning claim. It's the operating model. The 98% retention rate is the lagging indicator.
The Information Gap
Google's AI optimises on half the picture.
Smart Bidding sees conversions. It doesn't see your returns rate, your COGS, your cash cycle, or that your best-selling SKU is about to go out of stock.
We bridge those blind spots so every bidding decision reflects commercial reality, not just platform signals.
What Google Can't See
7 commercial signals invisible to automation
Each one changes what "profitable" actually means for your ads.
Agency Comparison
How different agency models compare
Not all agencies are structured to prioritise your profit. Here's how the models differ.
| Factor | % of Spend | Generalist | JudeLuxe |
|---|---|---|---|
| Fee structure | % of spend | Retainer + upsells | Fixed fee |
| Primary metric | ROAS | Conversions | POAS / Profit |
| SKU-level strategy | |||
| Margin-based bidding | |||
| Weekly updates | Monthly call | Report only | Loom + async |
| Contract terms | 12-month lock | 6-12 months | Rolling after setup |
The Difference
What we don't optimise for
Most agencies optimise for metrics that look good in reports.
We optimise for outcomes that show up in your P&L.
Most agencies help you scale.
We help you avoid scaling mistakes.
Vanity Constraints We Ignore
Platform partnership status
Badges don't protect your margin.
Feature adoption for its own sake
New features often benefit the platform, not you.
ROAS without context
High ROAS on low-margin products is a loss.
Revenue growth that flattens profit
More revenue, same profit = working for free.
Ready to Work With a Specialist?
30-minute discovery call. No pitch deck. We'll tell you honestly whether we're the right fit.
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