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    European Search Awards 2026 Winner - Best PPC Agency
    January 15, 20263 min read

    WeDon'tDoDiscoveryCalls

    The standard agency sales process:

    1. 15-minute discovery call (junior salesperson asks the same questions as everyone else)
    2. 45-minute strategy call (senior person appears, looks impressive, says nothing concrete)
    3. Proposal (generic deck with your logo pasted in)
    4. Follow-up call (pressure tactics disguised as urgency)
    5. Negotiation (they had room to discount all along)

    Four to six weeks. Multiple hours of calls. Still no idea if they can actually help.

    We do it differently.

    Send us read-only access to your Google Ads account. Send us your product margins. Tell us what matters to your business.

    We'll look at your actual data. Not a screen share. Not a summary. The real thing.

    Then we'll tell you one of three things:

    1. We can help. Here's specifically what we'd change and why.
    2. We can't help. Here's why and what you should do instead.
    3. We're not sure. Here's what we'd need to know to find out.

    No theatre. No sales choreography. No "let me bring in my colleague who specialises in your sector."

    Why this works better:

    • We see real data, not a curated narrative
    • You get actual insight, not polished guesses
    • Both sides know quickly if there's a fit
    • Nobody wastes time performing expertise

    The discovery call exists because agencies need to qualify leads. We qualify leads by looking at their business.

    Radical concept, apparently.

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