Company NewsFebruary 4, 20263 min read
What Size of Brands Do We Work With?
Short answer: ecommerce brands with product-level commercial questions. Headcount alone is not a measure of fit.
People ask what "size" of brands we work with.
The question is whether the product economics and decision-making are ready for accountable advertising.
We've worked with:
- •Founder-led Shopify brands
- •PE-backed scale-ups
- •Ecommerce teams with several product categories
- •Teams with zero structure
- •Teams with too much structure
The common thread is not size. It's complexity.
- •SKU sprawl
- •Uneven margins
- •Legacy decisions
- •Dashboards everyone distrusts but still obeys
Employee count doesn't fix that.
Revenue doesn't fix that.
More meetings definitely don't fix that.
At JudeLuxe we don't optimise for how impressive a brand looks on LinkedIn. We optimise for whether each product deserves to exist in the ad account.
Big brands like that.
Small brands like that.
Bad ideas do not.
We focus on ecommerce brands around £3M to £100M in revenue where Google Ads matters to the P&L and product decisions need commercial ownership.