WhyWeDon'tPitch

We got invited to a competitive pitch last month.

£2M annual spend. Fashion brand. Three agencies shortlisted. Two-week timeline. Presentation to the CMO and CFO.

We said no.

Here's why we don't pitch:

The pitch process selects for performance, not capability.

The best presenters win pitches. The best strategists deliver results. These are not always the same people.

We've seen agencies win pitches with people who never touch the account afterwards. The senior partner who presents so well? They're in the next pitch by month two.

Pitches reward confident promises over honest assessment.

"We can double your ROAS" wins against "We need to understand your margin structure before making any claims."

We don't know what we can achieve until we've seen your data. Anyone who tells you otherwise is guessing or lying.

The pitch process is free consulting that benefits nobody.

Agencies spend 40+ hours on pitch decks. Brands receive three sets of strategic recommendations. Everyone leaves with less than they came with.

The losing agencies wasted their time. The winning agency now has to reconcile what they promised with what's actually possible. The brand chose based on presentation quality.

What we do instead:

Give us read access to your account. We'll tell you what we see. You decide if you want to work with us.

No slides. No theatre. No promises we can't keep.

It's less impressive. It's more honest. It works better.