Honest Qualification
Not every eCommerce brand needs this. Here's how to know if you do.
Built for ecommerce retailers typically doing £3m+ a year online. Fit is assessed on your investment, economics, catalogue complexity and scope, not turnover alone, and lower-spend enquiries are still welcome.
Quick Check
This is typically right for you if...
£3m+
Typical annual online revenue; typically £10k+ a month on Google Ads, as guidance not a minimum
eCommerce
Product-based business
Global
Clients across multiple markets
This Is For You If
You want answers, not excuses
If you're tired of vague reports and "the algorithm decided" explanations, you're in the right place. This is for people who want to understand their spend and be able to defend it.
Sound Like You?
The people who get the most from this
The Founder Who Asks Questions
You built this business. You know where every penny goes, except in your Google Ads account. Reports arrive, but they don't answer your real questions. You want to understand, not just trust.
The CMO Under Pressure
You report to a board. Finance asks hard questions. You need to defend your spend decisions, not just explain them after the fact. You need an account you can actually explain.
The Performance Lead Who Wants Better
You've seen how other agencies work. The vague reports. The 'algorithm is learning' excuses. You know there's a better way. You just need a partner who operates at your level.
Being Honest
This won't be right for everyone
And that's fine. This approach requires investment, both financial and mental. If that's not where you are right now, there are other options that might suit you better.
If that sounds like you, genuinely, no hard feelings. This just isn't the right fit.
When this doesn't work
These aren't hypotheticals. We've learned them the hard way.
When margin data doesn't exist
We start by assessing what cost and margin data you already have, then agree any readiness work before contribution-led optimisation begins. If product-level margins are thin on the ground, that is a starting point, not a barrier.
When decisions take weeks
We move fast when data tells us to. If every budget change needs three meetings and a board approval, the opportunity is gone before we can act.
When every product is sacred
Some products lose money on ads. If you can't stomach cutting them, even temporarily, we'll spend your budget fighting battles we can't win.
When you want set-and-forget
We're not a fire-and-forget solution. We need an agreed owner for timely stock, margin and promotion inputs. Without those inputs, the optimisation we can responsibly make is limited.
Who should not hire us
No judgment. Just wrong timing or wrong fit.
Startups without product-market fit
You need to prove demand before optimising spend. We can't fix a product problem with better ads.
Brands where the fee outweighs the opportunity
Fees start from £2k a month. If total investment, margins and account complexity cannot support that, we will say so in the first conversation rather than take the work.
Businesses seeking quick fixes
Timelines depend on the account, the data available and the decisions involved. Where tracking or margin data has gaps, readiness work comes first, and we will not promise results on a fixed date.
Teams who want a vendor, not a partner
We ask hard questions and push back on bad ideas. If you want someone who says yes to everything, look elsewhere.
What must be true
If you can check all of these, we should talk.
You are an ecommerce retailer, typically doing £3m+ a year online, though fit is judged on investment, economics, complexity and scope rather than turnover alone
You have access to product-level margin data (gross margin or COGS), or are willing to do the readiness work to get it
You spend enough on Google Ads for SKU-level signal to be readable (typically £10k+ a month, though lower spend can still be worth a conversation)
You have someone who can make commercial decisions quickly
You're willing to cut products that don't work, even if you like them
You want to understand what's happening, not just see good numbers
Still here?
If this all sounds reasonable, we're probably a good fit. Let's find out.