How We Charge
Why we use fixed fees
Most agencies charge a percentage of ad spend. We do not. This is not a quirk. It is a deliberate choice that changes everything about how we work with you.
The problem with percentage-of-spend
When an agency charges 10-15% of your ad spend, their revenue grows when your spend grows. This creates a structural conflict of interest that shapes every recommendation they make.
Incentive to increase spend
When fees scale with spend, your agency earns more when you spend more. Their financial interest diverges from yours.
Efficiency ceiling ignored
At some point, more spend means worse returns. But if the agency's fee grows with your budget, they are incentivised to push past that point.
Budget conversations become adversarial
When you ask whether you should reduce spend, you are asking the agency to take a pay cut. That creates friction.
Recommendations become suspect
Every suggestion to increase budget comes with an asterisk. Is this genuinely good advice, or self-interest?
How fixed fees change the relationship
With a fixed monthly fee, our revenue is the same regardless of your ad spend. This means our only incentive is to deliver results that make you want to keep working with us.
Aligned on efficiency
We earn the same whether you spend £10k or £50k. Our job is to make every pound work harder, not to inflate the budget.
Honest budget conversations
When we say 'you should spend less on this campaign,' we mean it. There is no hidden incentive.
Predictable costs
You know exactly what you are paying each month. No surprises when ad spend fluctuates.
Trust in recommendations
When we suggest increasing spend, you can evaluate the recommendation on its merits, not question our motives.
What determines the fee
What determines your fee
Your fixed fee is based on the scope of work, not the size of your budget. Factors include:
- Complexity of your account (SKU count, campaign types)
- Number of markets and currencies
- Integration requirements (ERP, inventory systems)
- Level of strategic involvement needed
We discuss this on the commercial review and provide a clear proposal before you commit to anything.
Contract structure
We ask for an initial commitment period to implement our methodology properly. Account restructuring, feed optimisation, and governance setup take time to do right. A few weeks is not enough.
After that initial period, we move to rolling monthly terms with 30-day notice. If you want to leave, you can. We will ensure a clean handover and documentation.
This structure works for both sides: you are not locked in forever, and we have enough runway to actually make meaningful changes.
Related reading
Go deeper on pricing
Next step
Ready to talk pricing?
We discuss fees openly on the commercial review. No hidden costs, no surprise charges.