What You Receive
Reporting that respects your time
No 47-page decks. No vanity metrics. Just clear, commercial updates that tell you what happened, what we did, and what you need to know.
Your communication cadence
Loom Video Update
A 5-10 minute screen recording walking through what happened, what we changed, and what we are watching. No jargon. Real decisions explained.
Every Monday morning in your inbox
Written Summary
Key metrics, decisions made, exceptions flagged. Designed for forwarding to your finance team or board without additional context.
Accompanies the Loom
Slack/Email Access
Direct line to your account lead. Not a support queue. Actual humans who know your account inside out.
4-business hour response SLA
Strategy Call
30-60 minute video call to review performance, discuss upcoming priorities, and align on commercial goals. Optional but recommended.
Scheduled at your convenience
Agency Analytics Access
Real-time dashboard centralising all your marketing data. Connect Google Ads, Meta, TikTok, Klaviyo, Shopify and more in one place. Full visibility, no waiting for reports.
Included as standard
Inside the weekly Loom
Every Monday, you receive a screen recording walking through your account. Not a script. Real decisions, explained in plain English. Typically 5-10 minutes.
- Spend vs budget: are we on track?
- What performed well and why
- What underperformed and what we did about it
- Feed or campaign changes made
- Exceptions flagged for your attention
- What we are testing or watching next
Designed for forwarding
The written summary is structured so you can forward it directly to your finance team, board, or stakeholders without adding context. We write it knowing it will be read by people who were not on the call.
No marketing jargon. No defensive language. Just clear statements of what happened and what we are doing about it.
One dashboard for everything
Even though we focus exclusively on Google Ads, we know your marketing ecosystem is broader. That is why every client gets access to Agency Analytics - a real-time platform that centralises data from all your channels.
No more switching between platforms. No more waiting for end-of-month reports. See how Google Ads fits into your full marketing picture, in real time.
- Real-time data from all connected platforms
- Cross-channel attribution visibility
- Custom dashboards for your KPIs
- Share access with your team or stakeholders
- Export data anytime in multiple formats
The most important section: "What we are doing next"
Every weekly report ends with 3-5 clear actions. Not vague plans. Not "we will monitor." Specific, owned actions tied directly to performance. This is what separates a trading partnership from a reporting relationship.
Example "What We Are Doing Next"
Pause 12 SKUs with negative CM2 in the Home category Shopping campaign. Estimated saving: £1,200/week.
Launch new customer prospecting asset group targeting size 10-14 in PMax, using top-3 performing creatives from last month.
Reduce brand campaign daily cap from £120 to £80 based on holdout test showing 72% organic cannibalisation.
Metrics we report on (and why)
Platform metrics are useful for direction, but decisions are based on business performance. Every metric earns its place by answering a commercial question.
What we will not accept (and neither should you)
- ×Descriptive reporting that narrates numbers without recommendations
- ×Platform metrics without commercial context
- ×Reports that require interpretation before use
- ×47-page monthly decks with charts nobody reads
- ×Dashboards that require a training session to interpret
- ×Reports that arrive late and require chasing
- ×Updates from people who do not know your account
Want to see this in action?
Book a discovery call and we will walk you through exactly what working with us looks like. Decision-ready reporting from day one.