What You Receive
Reporting that respects your time
No 47-page decks. No vanity metrics. Just clear, commercial updates that tell you what happened, what we did, and what you need to know.
Your communication cadence
Loom Video Update
A 5-10 minute screen recording walking through what happened, what we changed, and what we are watching. No jargon. Real decisions explained.
Weekly, on an agreed day
Written Summary
Key metrics, decisions made, exceptions flagged. Designed for forwarding to your finance team or board without additional context.
Accompanies the Loom
Slack/Email Access
Direct line to your account lead. Not a support queue. Actual humans who know your account inside out.
Response times agreed at onboarding
Strategy Call
30-60 minute video call to review performance, discuss upcoming priorities, and align on commercial goals. Optional but recommended.
Scheduled at your convenience
Agency Analytics Access
Real-time dashboard centralising all your marketing data. Connect Google Ads, Meta, TikTok, Klaviyo, Shopify and more in one place. Full visibility, no waiting for reports.
Included as standard
Inside the weekly Loom
Each week, you receive a screen recording walking through your account. Not a script. Real decisions, explained in plain English. Typically 5-10 minutes.
- Spend vs budget: are we on track?
- What performed well and why
- What underperformed and what we did about it
- Feed or campaign changes made
- Exceptions flagged for your attention
- What we are testing or watching next
Designed for forwarding
The written summary is structured so you can forward it directly to your finance team, board, or stakeholders without adding context. We write it knowing it will be read by people who were not on the call.
No marketing jargon. No defensive language. Just clear statements of what happened and what we are doing about it.
One dashboard for everything
We manage Google Ads and Microsoft Ads, and we know your marketing ecosystem is broader. That is why every client gets access to Agency Analytics - a real-time platform that centralises data from all your channels.
No more switching between platforms. No more waiting for end-of-month reports. See how Google Ads fits into your full marketing picture, in real time.
- Real-time data from all connected platforms
- Cross-channel attribution visibility
- Custom dashboards for your KPIs
- Share access with your team or stakeholders
- Export data anytime in multiple formats
The most important section: "What we are doing next"
Every weekly report ends with a short list of owned actions, each with a review date and the evidence that would change it. This is what separates a trading partnership from a reporting relationship.
Commercial reporting
Know what changed, and what the numbers cannot prove.
A useful report connects advertising with revenue, variable costs, contribution, stock and customer quality. It separates what is known from what still needs checking, and gives your team a clear commercial discussion rather than an isolated ROAS figure. Attributed results describe what the platform reports; they are not proof of incrementality.
Metrics we report on (and why)
Platform metrics are useful for direction, but decisions are based on business performance. Every metric earns its place by answering a commercial question.
What we will not accept (and neither should you)
- ×Descriptive reporting that narrates numbers without recommendations
- ×Platform metrics without commercial context
- ×Reports that require interpretation before use
- ×47-page monthly decks with charts nobody reads
- ×Dashboards that require a training session to interpret
- ×Reports that arrive late and require chasing
- ×Updates from people who do not know your account
Want to see this in action?
Book a commercial review and we will walk you through exactly what working with us looks like. Decision-ready reporting from day one.