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    European Search Awards 2026 · Best Small PPC Agency

    Withdrawn · 8 September 2026

    UK Ecommerce PPC Benchmarkshas been withdrawn

    We published a set of Q1 2026 benchmark figures. We could not reconcile them against primary source records, so we have taken them down instead of leaving them up.

    Withdrawal notice

    The figures published in this report, and the cohort descriptions that framed them, could not be reconciled. The conclusions, the sector table, the numeric FAQ answers, the machine-readable dataset markup and the download have been withdrawn pending source validation.

    Nothing from this report should be used as a benchmark. If you have cited it, please remove the citation. Any republished version will state its cohort, extract dates and inclusion rules in full.

    The intended methodology is kept below for the record, and named client results are on the case studies.

    Methodology, retained for the record

    No figures below. This describes only how the withdrawn work was intended to be carried out, and what was missing.

    • Data was drawn from UK ecommerce Google Ads accounts under JudeLuxe management, not from surveys or third-party aggregation.
    • POAS was defined as (Revenue − COGS − Shipping − Returns − Fees) ÷ Ad Spend.
    • SKU-level profitability used per-product cost data rather than category averages.
    • Branded share was read from Performance Max insights and search term reports.
    • Sector classification used the primary product category, not merchant self-description.
    • What is missing, and why the figures are withdrawn: the account list, the extract dates, the cohort inclusion rule and the spend threshold were never documented, so none of the published numbers can be re-derived or checked.

    Version history

    • 27 March 2026: published as UK Ecommerce PPC Benchmarks Q1 2026, with sector benchmark tables, headline metrics, a downloadable dataset and dataset markup.
    • 8 September 2026: all figures, the download, the dataset markup and the numeric FAQ answers withdrawn pending source validation. Non-numerical methodology kept.

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