Switching agency
What are signs I should leave my Google Ads agency?
Why this matters
Brands often leave agencies for the wrong reason (one bad quarter after a structural change) and stay with agencies for the wrong reason (long relationship, polished reports). The right reasons to leave are mostly about whether the work being done is actually commercial, and the right reason to stay is whether contribution profit is genuinely tracking up.
Red flag one: contribution profit is flat or declining while ad spend is growing. The agency might be hitting their ROAS target while losing the account on margin. This is the single most important signal.
Red flag two: the senior who ran the pitch is no longer on your account, and you were not told. Junior account managers running mature accounts is fine if the senior is overseeing, but check.
Red flag three: no SKU-level commercial logic. The same tROAS target on every SKU. The same approach to Scale, Profit and Recovery SKUs. PMax with no margin signal. This is symptomatic of an agency running a generic playbook.
Red flag four: PMax brand cannibalisation has never been measured. If the agency cannot tell you the incrementality lift of PMax versus brand-off, they are flying blind on a material chunk of spend.
Red flag five: vague answers to direct questions. 'We optimise for the best outcomes' is not an answer. Specifics are.
One reason that does not justify a switch on its own: a single bad month immediately after a structural change. Bidding retrains over two to four weeks, and one noisy month is rarely the signal it feels like.
How JudeLuxe approaches this
JudeLuxe runs the Profit Audit specifically to surface whether these red flags are present in a current account. The output is a written report you can use to make the stay-or-go decision with evidence.
If contribution profit is genuinely tracking up and the account is being managed against commercial logic, there is no reason to switch. The audit tells you which is true.
Related reading: How we audit.
Related questions
Want a written answer for your account?
The Profit Audit gives you a five-to-seven day written report on where your Google Ads is leaking margin and what tighter management would realistically recover. No pitch, no preparation needed.
Book a free Profit Audit