Free Google Ads Audit
Free Google Ads Audit for Ecommerce Brands
A 5–7 day commercial audit by a senior practitioner. Written PDF report. Quantified findings in pounds. 60-minute walkthrough. Yours to keep whether you work with us or not.
No pitch. No preparation required. We'll send a setup guide once you book.
What's actually in the audit
Feed quality assessment
Title structure, attribute completeness, GTIN validation across every SKU.
SKU profitability mapping
Contribution margin pulled from your platform, mapped to every product.
Wasted spend quantified
Brand cannibalisation, asset group dilution, out-of-stock spend — in pounds.
Campaign architecture review
Are Shopping, PMax and Search complementing each other or competing?
PMax visibility audit
Asset group structure, brand exclusions, value rules, audience signals.
Conversion tracking validation
GA4, enhanced conversions, Consent Mode v2 health check.
CSS partnership status
Are you getting the full 20% Shopping CPC discount or paying a markup?
Bidding strategy assessment
Are bids aligned with each SKU's commercial job, or running on defaults?
For the full methodology behind each area, see how we audit and the BOI™ framework.
What you get at the end
A written PDF report
12–20 pages. Not slides. Shareable with your CFO, founder, board, or next agency if you don't work with us.
A quantified impact estimate
Every finding tied to an estimated pound figure — how much you're losing, what's recoverable.
A 60-minute walkthrough call
With the senior practitioner who ran the audit. Recorded if you want it.
The 5–7 day timeline
Day 1
Account access + platform integration + initial structural review.
Days 2–3
Deep audit across all 8 areas. Spreadsheet of every finding with quantified impact.
Days 4–5
Written report drafted. Internal review by a second senior practitioner — two-pairs-of-eyes on every audit.
Day 6
Report delivered. 12–20 pages, no fluff.
Day 7
60-minute walkthrough call.
Who this audit is for
You're a fit if
You're a UK ecommerce brand spending £10,000+/month on Google Ads. You sell physical products through Shopify, Magento, BigCommerce, or WooCommerce. You suspect your account is leaking margin somewhere but you can't put your finger on it.
You're not a fit if
You spend under £5k/month (the audit complexity doesn't recover its value at that scale). Your business is service-based or B2B SaaS. You're looking for a free pitch deck dressed as an audit — that's not what we do.
Why we do this for free
JudeLuxe invests 5–7 days of a senior practitioner's time on every audit. We're not running an audit mill — we cap the number we accept per month so the quality stays high. The economic logic: some audits convert to retained engagements (typically 1 in 4). The ones that don't, we still build trust with brands that may return in 12 months, or refer us to other brands in their network. That's the model.
We don't ask for credit card details. We don't require a signed contract before delivery. We don't pivot the report into a sales pitch. You get the report whether you work with us or not.
Frequently asked questions
Is the audit really free?
Yes. Free for qualifying brands spending £10k+/month on Google Ads. We cap monthly intake so quality stays high. You keep the report whether you work with us or not.
What access do you need?
Google Ads read access, Google Merchant Center read access, GA4 read access, and a way to pull cost-per-SKU data from your platform. We'll send a setup guide once you book.
How is this different from agencies offering free audits as a sales pitch?
Most "free audits" are 30-minute calls with templated PowerPoints. Ours is 5–7 days of senior practitioner time producing a written PDF report. Different cost structure, different intent.
Will you tell me if my current agency is doing a good job?
Yes — including saying so when they are. We've sent audit reports that ended with "your current agency is solid, no action needed."
Can I share the report with my current agency?
Yes. Several have. The report is yours.
What happens after the walkthrough call?
Three outcomes are normal. (1) You act on the findings yourself. (2) You give them to your current agency. (3) You decide JudeLuxe is the right fit and we scope a retained engagement. We're equally happy with all three.
How quickly can you start?
From booking, audit access usually completes within 48 hours. The 5–7 days starts after access is granted.