Google Ads Benchmarks March 2026: withdrawn
Withdrawn on 8 September 2026. Please do not cite the figures that used to be on this page.
This page published monthly UK ecommerce benchmark figures: average cost per click, Performance Max share of spend, Shopping impression share, conversion rate, sector-level ROAS, blended POAS and broad match adoption. Those figures came from the same dataset as our Q1 2026 benchmark report.
When we went back to check them, the underlying records were not there. No account list, no extract dates and no cohort inclusion rule had been documented, so nothing could be re-derived or verified. We removed the numbers rather than restate them, and we are not publishing monthly benchmarks again until the collection method is documented properly.
What still stands
Named client results, with their scope stated in full, remain on the case studies. The full withdrawal record for the underlying report is on the Q1 2026 benchmark notice, and the statistics page lists the agency figures we can evidence.
If you want a read on your own account rather than an industry average, the POAS calculator and the break-even ROAS calculator work from your own margins.
Want a read of your own numbers?
A founder reads your account against your own margins and tells you what we would change first. No benchmark score.
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