TheMeetingWeRefusetoHave

The weekly status call.

You know the one. 30-60 minutes every week. The agency shares a screen. Numbers are read out that everyone could read themselves. Questions are asked that could be answered via email. Action items are created that won't be reviewed until the next meeting.

We don't do this.

Why weekly status meetings exist:

• To create the impression of activity
• To justify retainer fees
• To prevent clients from asking "what are we paying for?"
• Because nobody questioned whether they were necessary

What they actually accomplish:

• Consume an hour of multiple people's time
• Create meeting preparation that takes even more time
• Delay decisions that could have been made asynchronously
• Generate a false sense of partnership

What we do instead:

Live dashboards you can check whenever you want.

Weekly written updates with actual substance, not agenda items.

Meetings when there's something to decide. Not on a calendar, but when needed.

Slack or email for questions. Answered same day, not next meeting.

The objection we hear:

"We like the face time. It builds relationship."

We build relationship through quality of work, not quantity of meetings. We'd rather spend an hour making your campaigns better than an hour reading numbers you could read yourself.

When we need to talk strategy, we talk strategy. When we need to solve a problem, we solve it. What we don't do is meet for the sake of meeting.

Your time is too valuable. So is ours.