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    European Search Awards 2026 · Best Small PPC Agency

    JudeLuxe × your businessWhite & Private Label Expo 2026

    You do your thing.We'll do ours.Your clients win.

    Your clients already trust you. When they need a specialist to make Google Ads work harder for their business, we'd rather work alongside you than pretend we can do everything ourselves.

    A proper partnership. Specialist expertise. Commercial opportunities for both sides.

    No awkward sales pitch. No obligation. Just a conversation about where we could help each other.

    The JudeLuxe team celebrating on stage at the Global Search Awards
    The JudeLuxe team
    ClosureLDN knitwear
    good to see you again

    The opportunity

    Your clients don't need another agency that does everything.

    They need the right people doing the right things.

    You're brilliant at what you do. But when a client asks why Google Ads revenue isn't turning into profit, why stock isn't moving, or why acquisition is becoming more expensive, that's a different conversation.

    That's where we come in.

    We're not trying to replace you. We're here to make the relationship you've already built even more valuable.

    What you do brilliantly.

    • Ecommerce development
    • SEO
    • Conversion optimisation
    • Fulfilment
    • Consulting
    • Technology
    • Brand and creative

    What we bring to the table.

    • Commercially led Google Ads
    • Product-level strategy
    • Shopping and Performance Max
    • Profitable customer acquisition
    • Stock-aware advertising

    Every SKU has a job®

    Better specialists. Better decisions. Better outcomes.

    Who should partner with us?

    Different businesses. Same opportunity.

    Choose the one closest to you to see where your clients might need us and how we'd work alongside you.

    Shopify and ecommerce development agencies

    You're building a better storefront. We're making sure the right products get the right advertising investment. Better conversion rates are useful. Profitable demand reaching that storefront is even better.

    When your clients might need us

    • A replatform or relaunch is done and the client asks why paid traffic hasn't caught up.
    • Product feed or Merchant Center problems surface during a build and nobody owns them.
    • The client wants to know whether Google Ads is sending buyers or just visitors.
    Why it fits
    You own the store, the theme and the tech stack. We own Search, Shopping, Performance Max and the feed that powers them.
    Your client relationship
    We don't build sites, so there's no reason for us to compete for your retainer. Store changes stay with you.
    A question to ask your client
    "Your new site converts well. Is the traffic paying for itself?"

    Don't see your business here? That's fine. Good partnerships aren't built from a dropdown menu.

    Let's find the overlap

    What's in it for you?

    You make the introduction.We make it worth making.

    1. 01

      Protect your reputation

      You've spent years earning your clients' trust. We're not interested in jeopardising that with inflated promises, generic reports or disappointing delivery.

    2. 02

      Add value without adding headcount

      Give clients access to specialist ecommerce PPC expertise without recruiting a Google Ads department or stretching your existing team into something it isn't.

    3. 03

      Create another commercial opportunity

      When a relevant introduction becomes a client, there may be a referral reward or wider commercial arrangement for your business. We'll agree the structure transparently before introductions are made.

    Any referral reward or commercial arrangement is agreed with you directly. This page does not set rates, payment terms, minimums or exclusivity.

    The best referral is one you'd make even without the commission.

    The commercial upside is welcome. The client relationship comes first.

    How it works

    No complicated partner portal. No nonsense.

    1. 01.

      We talk

      A straightforward conversation about your business, your clients and where there's a genuine fit.

    2. 02.

      We agree the arrangement

      Discuss introductions, how we'll work alongside you and any applicable commercial terms.

    3. 03.

      You make an introduction

      When you have a client with a relevant challenge, introduce them with their permission. We handle the specialist PPC conversation.

    4. 04.

      We keep you in the loop

      We agree appropriate communication boundaries, protect confidential information and work collaboratively.

    No exclusivity assumed. No forced white-labelling. No surprises.

    Any specific terms, including referral rewards, collaboration or white-label delivery, are agreed directly between us before introductions are made. Nothing on this page guarantees particular terms.

    Real clients. Real commercial problems. Real decisions.

    Your client doesn't need another pretty Google Ads report.

    They need someone willing to ask whether the money they're spending is doing the right job.

    Thermos food flask among autumn leaves

    Thermos product photography

    Thermos

    +94%

    contribution margin

    The problem
    Reported ROAS looked strong, but the previous agency's tracking was double-counting conversions and inflating it by roughly 40%.
    First decision
    Fix the measurement before scaling anything. Then restructure campaigns by product category and cost of goods, so high-cost drinkware stopped competing with low-cost bestsellers for the same budget.

    How it was measured · Post-restructure contribution margin vs the preceding equivalent period, after correcting double-counted conversions. A before-and-after account comparison, not isolated lift.

    Read the full Thermos case study
    England home and away football shirts from UKSoccerShop

    UKSoccerShop product photography

    UKSoccerShop

    £520k

    cash recovered from ageing stock

    The problem
    The account was reported as healthy on ROAS while cash was tied up in ageing stock. The real problem was inventory and working capital, not the headline number.
    First decision
    Treat ageing stock differently. More than 2,000 products were segmented by margin, stock age and competitive pressure, and ageing lines moved from full-margin targets towards cash-recovery objectives.

    How it was measured · Client-reported gross cash recovered from aged stock over 45 days; cash recovered, not profit. Client-reported.

    Read the full UKSoccerShop case study
    ClosureLDN knitwear

    ClosureLDN product photography

    ClosureLDN

    591

    products, four commercial jobs

    The problem
    In fashion, in stock doesn't mean worth promoting alike. Some lines come back at high rates, some have lost key sizes, some need to turn into cash.
    First decision
    Route products into four Shopping groups (High Returns, Cash Flow, New Customer and Broken Sizes) so bids followed each product's job rather than one blended target.

    How it was measured · Inside an account that recorded £4.35m google ads attributed revenue: UK, 1 March to 31 August 2026, all Google Ads channels, conversion-time attributed revenue on £415k spend (10.48x reported ROAS). Agency-reported from the September 2026 quarterly review; not incremental sales or profit.

    Read the full ClosureLDN case study

    Results for individual named clients, not an average across our portfolio. Every client starts somewhere different, so past results don't predict a particular outcome for anyone you introduce.

    A different kind of partner

    We don't want to steal your clients.

    We want to make you look good in front of them.

    We're specialists, not an agency trying to become your client's entire marketing department.

    We don't need to take over their SEO, redesign their website or suddenly sell them a social media strategy.

    We want to solve the problem we're genuinely qualified to solve, and let you keep solving yours.

    How we intend to work with partners

    • 01Clear scope and boundaries
    • 02Respect for existing commercial relationships
    • 03Honest communication
    • 04No unrealistic promises
    • 05Collaborative working
    • 06Commercial decisions over vanity metrics

    This is our intended approach. Scope for each partnership is agreed with you at the start.

    The right partner should make your business stronger. Not more complicated.

    Partner fit check

    Would we make good partners?

    01What best describes your business?
    02Do you regularly work with ecommerce brands?
    03What type of opportunity interests you most?

    Three questions

    Answer all three and we'll tell you honestly whether it sounds worth a conversation.

    No score, no application, no programme to be accepted into.

    The JudeLuxe team on stage at the Global Search Awards
    The JudeLuxe team, Global Search Awards
    European Search Awards 2026 winner

    Best Small PPC Agency: Winner, European Search Awards 2026

    Meet the people behind it

    Small enough to know your name.Experienced enough to know what matters.

    JudeLuxe was founded in 2021 by Chris Avery and Gee Kullar. In 2026 we won Best Small PPC Agency at the European Search Awards.

    We're deliberately specialist: ecommerce Google Ads, managed around margin, stock, cash and customer acquisition, for a fixed fee rather than a percentage of spend.

    We're not building a giant agency that offers everything. We're building the kind of specialist business that other good businesses want alongside them.

    Pick up the conversation

    Let's make each other more valuable.

    If we met at the White & Private Label Expo, this is where we pick up the conversation.

    Tell us a little about your business and the kinds of clients you work with. We'll take it from there.

    Prefer to talk first? Call 0121 630 3990 or email [email protected].

    Did we meet at the expo?

    0/600

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    Straight answers

    Questions partners ask.

    We're open to commercial referral arrangements where there's a genuine fit. The structure, eligibility and terms are agreed directly before introductions.

    Our core focus is ecommerce Google Ads. We aim to complement your services, respect your existing relationships and agree clear scope boundaries.

    Absolutely. We're open to exploring joint delivery, strategic collaboration and other appropriate partnership models.

    We're happy to discuss white-label arrangements where the delivery model and commercial expectations make sense for both businesses.

    We typically work with established ecommerce businesses, often spending £10,000 or more per month on Google Ads, although fit depends on commercial complexity and opportunity.

    We'll establish the appropriate terms for any formal referral or delivery arrangement before proceeding.

    We'll review the enquiry and get in touch to discuss your business and whether working together makes sense.

    Good partnerships aren't built on commission rates.

    They're built on giving people the right introduction.

    JudeLuxe. More than PPC. Better together.

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