GeeKullar

Background

Gee co-founded JudeLuxe in 2021 with Chris Avery. Where Chris owns the methodology layer, Gee owns the operating layer: how a profit-first framework gets translated into weekly cadence, account governance, reporting and the standards every retained client experiences.

His background spans more than a decade of ecommerce paid media operations, with deep concentration on Google Shopping feed strategy, Performance Max governance, and the commercial reporting frameworks that map account activity to client P&L. The agency's service standards and measurement framework are his work.

What Gee owns at JudeLuxe

• Client delivery standards and weekly operating cadence
• Performance Max governance and asset group architecture
• Google Shopping feed strategy and SKU-level commercial structure
• Measurement framework and reporting standards
• Agency operating model and team standards

Recognition

• 2025 - Performance Marketing Agency of the Year, British Agency Awards (JudeLuxe)
• 2025 - Multiple Global Search Awards wins (JudeLuxe)
• 2021–present - Co-founder of an agency now retained by 75+ ecommerce brands

Areas of expertise

Ecommerce Google Ads operations, client delivery for DTC brands, Performance Max governance, Google Shopping feed strategy, commercial reporting, agency operating models.