Winner
European Search Awards 2026
Most Innovative Campaign (PPC: Small)
From Chaos to Control Across 6.43M SKUs - a full system rebuild replacing incremental optimisation with a POAS-led framework.
Client
UK Soccer Shop
Best PPC Agency
Named Best PPC Agency at the European Search Awards 2026 - recognised for a profit-first agency model built on decision metrics, not vanity metrics.
Winner 2026European Search Awards
Judges' commentary
A commercially strong and well-structured entry showing clear strategic maturity for the agency. The focus on decision metrics over vanity metrics demonstrates real depth, supported by strong results in revenue, retention, and team stability.
Why this award matters
Judged on commercial depth, not marketing spend
The European Search Awards shortlist agencies from across Europe. Being named Best PPC Agency means the judging panel - independent senior practitioners and brand-side marketers - recognised JudeLuxe as the strongest commercial operator in our category.
The judges specifically called out our focus on decision metrics over vanity metrics - the POAS-led, SKU-level approach that governs every account we run.
This was not a paid-entry popularity contest. It was an evaluation of strategic maturity, client results, and team stability. The award validates what our clients already know: we run Google Ads for profit, not for dashboards.
What the judges evaluated
- Strategic maturity of the agency model
- Decision metrics vs vanity metrics
- Revenue and retention results
- Team stability and structure
- Client outcomes and case study depth
75+
Brands managed
94%
Avg profit lift
98%
Client retention
Same night, same table
Three trophies in one evening
Alongside Best PPC Agency, we also won Most Innovative Campaign (PPC: Small) and took Silver for the UK Soccer Shop POAS rebuild - the work that the judges called "the kind of genuinely innovative thinking that moves the entire industry forward."
Read case study
Silver
European Search Awards 2026
PPC Campaign · Small
The same UK Soccer Shop POAS rebuild - judged on the move from ROAS to POAS as the primary optimisation metric.
Client
UK Soccer Shop
Work with an award-winning agency
If you run a £1M+ ecommerce brand and want Google Ads managed for profit - not for ROAS - book a 30-minute commercial audit with the team the European Search Awards judges named Best PPC Agency.