Awards & Recognition
For trade press, awards judges and procurement teams verifying our record. 14 entries across PPC, retail and performance marketing - each linked to the case study or methodology behind it.
2026
Best PPC Agency (Europe)
75+
Brands managed
94%
Avg profit lift
98%
Client retention
2026
6 entries
Best PPC Agency at the European Search Awards 2026, the Most Innovative Campaign (PPC: Small) Winner and a Silver for the UK Soccer Shop POAS rebuild - plus a double win at the National Digital Awards 2026: PPC Campaign of the Year and Best Agency Ops Director (Jax Shaw).
Best PPC Agency
Recognised across Europe for a profit-first agency model built on decision metrics, not vanity metrics. Awarded against a field of regional and pan-European specialist agencies.
A commercially strong and well-structured entry showing clear strategic maturity for the agency. The focus on decision metrics over vanity metrics demonstrates real depth, supported by strong results in revenue, retention, and team stability.
Most Innovative Campaign (PPC: Small)
JudeLuxe & UK Soccer Shop - From Chaos to Control Across 6.43M SKUs. A full system rebuild replacing incremental optimisation with a POAS-led framework, with feed engineering at scale driving a significant lift in net profit.
JudeLuxe executed a full system rebuild, replacing incremental optimisation with a POAS-led framework that reshaped how performance is measured and managed. Complex feed engineering and clear challenge handling at scale drove outstanding results, with net profit increasing significantly.
Client
UK Soccer Shop
PPC Campaign · Small (UK Soccer Shop, 6.43M SKUs)
Second category recognition for the same UK Soccer Shop POAS rebuild - judged on the move from ROAS to POAS as the primary optimisation metric.
JudeLuxe delivered a genuine commercial reset, not just improving a PPC account, but fundamentally rethinking how performance should be measured and rewarded. The shift from ROAS to POAS optimisation is the kind of genuinely innovative thinking that moves the entire industry forward.
Client
UK Soccer Shop
WinnerPPC Campaign of the Year
Winner for a campaign that aligned bidding with live inventory and contribution margin - releasing working capital at UK Soccer Shop without cutting top-line growth.
Client
UK Soccer Shop
WinnerBest Agency Ops Director · Jax Shaw
Jax Shaw recognised for the operational backbone behind JudeLuxe: fixed-fee delivery model, 98% retention across 75+ brands, and the rituals that keep margin-aware bidding shipping every week.
'Every SKU Has A Job' · 30 April 2026
Chris Avery presenting the BOI® (Bid On Intent) framework: assigning every SKU a commercial job - Scale, Profit, Protect, Recovery or Gateway - and bidding against it.
2025
4 entries
Performance Marketing Agency of the Year plus a Global Search Awards Winner + Silver double for commercial PPC work.
WinnerPerformance Marketing Agency of the Year
Awarded for a commercial-first agency model: fixed-fee retainers, margin-aware bidding, and a 98% client retention rate across 75+ ecommerce brands.
WinnerMost Innovative PPC Campaign
Recognised for an inventory-aligned bidding system that freed £287k of working capital at UK Soccer Shop without sacrificing growth - by pulling spend back from SKUs the warehouse couldn't restock.
Client
UK Soccer Shop
SilverBest Use of Data (PPC)
Silver for SKU-level profitability analysis feeding directly into bid strategy - a 94% average profit lift across the managed portfolio.
FinalistBest Use of Search (Retail)
Shortlisted across Europe for combined feed optimisation, margin-weighted bidding and inventory synchronisation in the retail sector.
Client
Multi-brand retail portfolio
2021 – 2024
4 entries
The credential foundations: partner accreditations and the methodology that the 2025–2026 awards now recognise.
Platform accreditation
Maintained Google Partner status with the spend, certification and performance requirements that Google requires of accredited agencies.
Comparison Shopping Service
Accredited Google CSS Partner - delivering roughly 20% lower Shopping CPCs for every managed client, passed on at no extra cost.
Platform accreditation
Shopify Partner status supporting the deep feed, GA4 and conversion-value work that POAS-led bidding depends on.
Co-founders Chris Avery & Gee Kullar · 2021
Built deliberately as a commercial PPC agency from day one - not a media buyer rebrand. Scaled to 75+ brands managed with a 98% retention rate.
For verification
Every award entry on this page was judged by independent industry panels and signed off by the client whose results were submitted.
Senior marketers, agency leaders and platform specialists scrutinise methodology and submitted results.
We enter categories that judge profit, efficiency and sustainable growth - not creative execution alone.
Every entry requires client sign-off on the numbers submitted. No inflated claims; verified outcomes only.
Press & verification
Trade press, awards bodies and procurement teams can request supporting evidence, client references or judge contact details for any entry on this page.
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