Case Study•Global Scale

Flavour Blaster

Scaling a Global Cult Brand

Engagement: Ongoing

+110%

Global revenue growth

+250%

US market growth

+114%

Profit (POAS) increase

Ongoing

International partnership

"They were burning cash trying to go global. We gave them the roadmap to scale profitably."

Problem

Flavour Blaster had won the UK and hit a ceiling everywhere else. The US was barely breaking even and Europe was being served by one campaign trying to cover markets with entirely different economics.

The brief was not to spend more internationally. It was to find out which international spend could ever pay.

Evidence

A single global ROAS target was hiding wildly different market economics. UK profit was quietly subsidising unprofitable US expansion while genuine European demand went unserved.

The largest untapped opportunity was not consumer at all. Bulk hospitality buyers carried far better margin than the consumer clicks the account was competing hardest for.

Decision

Judge every market on its own contribution rather than a blended global number, and treat B2B hospitality as a distinct commercial job.

UK campaigns were already working and were deliberately protected rather than rebuilt.

What changed

Global ROAS targets replaced with region-specific contribution targets.

US spend geo-fenced to hospitality hubs rather than a national spread.

Separate US and EU feeds built with localised pricing, compliance and shipping data.

Customer Match used to reach hospitality owners for bulk orders, lifting average order value.

Result

Global revenue rose 110%, US revenue 250%, and POAS 114% against the preceding equivalent period.

The POAS figure is profit after COGS, shipping and fees, not revenue on ad spend.

What we learned

A global average is not a market. Once each region was allowed its own economics, the expansion that looked unaffordable turned out to be affordable in the places that mattered.

The Numbers