Fiveawards,twonewclients,andahire—Mayhasbeentheloudestmonthwe'vehad

It's been a quiet stretch on the diary. That's not because nothing's been happening — it's the opposite. Here's the catch-up.

Five awards across two ceremonies

European Search Awards 2026 — three wins:

• Best PPC Agency
• Most Innovative PPC
• Best Use of PPC in Retail / eCommerce

Three categories at one ceremony was more than we expected. The "Most Innovative PPC" one mattered most personally — it's the one that recognises BOI™ as a methodology rather than just another agency framework on a slide. Getting that validated by judges who see hundreds of agency submissions a year felt like the framework graduating from "thing we built" to "thing the industry treats as real".

National Digital Awards 2026 — two wins:

• Best PPC Campaign
• Best Agency Ops Director — Jax Shaw

Jax winning Best Agency Ops Director matters because that role doesn't usually get celebrated externally. The work that makes everything else work — process, governance, client comms, internal training — is mostly invisible from outside. Glad it's being seen.

Five awards across two ceremonies in May. Thanks to every client who let us put their work forward. You can see all our awards on the awards page.

Two new clients onboarded

Two new accounts went live during the month:

• A lighting brand with a complex configurable catalogue (every lamp has finish, shade, bulb-type, and dimmer variants) — feed work is going to be the engagement.
• An aggregates supplier — first B2B-leaning ecommerce client we've taken in a while. Different unit economics, same BOI framework.

A third client is going through final legal sign-off. Not naming yet, but it's a brand we've wanted to work with for two years.

Hiring again — PPC Manager role open

We're recruiting a PPC Manager. The bar is the same as it's always been: senior practitioner who runs an account end-to-end without supervision, comfortable with SKU-level commercial bidding, and willing to push back on clients when the data says so.

If that's you, or you know someone — drop us a line.

A client message from this week

"We are definitely starting to see the momentum creep! And with the healthy NC numbers, this is exactly what I was hoping to see!"

We don't publish client comments often. This one stuck because of the phrase "momentum creep" — it captures what happens when the boring discipline starts compounding. No dramatic week-one revenue lifts. Steady, weekly, structural improvement in the metrics that matter.

That's the engagement we want every time.

What's next

A more substantive post is going up alongside this one — the Google Merchant Center Terms of Service changes coming on 15 June 2026. Every DTC brand we manage needs to make a marketing-content-usage decision before that date, and we're running ToS Readiness Audits across the book.

If you manage a Shopify or Magento ecommerce account and aren't sure where you stand on the new Merchant Center terms, book a discovery call — we're prioritising audits for accounts spending £20k+/month on Shopping through the first two weeks of June.

— Chris Avery, Co-founder, JudeLuxe