Ecommerce PPC Agency
Ecommerce PPC Agency Built Around Your Profit, Not Your Spend
Specialist PPC management for UK ecommerce brands where commercial outcomes: margin, cash, lifetime value: drive every bidding decision.
Most PPC agencies optimise for ROAS. We optimise for what reaches your P&L. Every SKU in your catalogue is assigned one of five commercial jobs under the BOI™ framework (Bid On Intent), and every bid your account makes is calibrated to the job that SKU is doing this week. For ecommerce brands spending £10,000+/month on paid search, that discipline typically turns 4× blended ROAS into 2× POAS: same spend, materially more contribution margin.
Ecommerce PPC: paid search built for product catalogues, not service pages
PPC (pay-per-click) is the broader term covering paid search advertising across Google, Microsoft, and other auction-based platforms. Ecommerce PPC is the subset specifically built around managing product catalogues, feed quality, SKU-level economics, and inventory-aware bidding. The mechanics are different from B2B or service-business PPC, and the right specialist needs to understand both the platform and the unit economics underneath it.
JudeLuxe is an ecommerce-only PPC agency based in Birmingham. Google Ads and Microsoft Ads in-house. No social, no SEO, no display-network add-ons. Just the channels where your product catalogue makes the most profit when managed against commercial intent.
Five things that make ecommerce PPC different
Product feed quality drives 60% of performance
For ecommerce PPC, the product feed Google sees is more important than the campaign structure that bids on it. Missing GTINs, weak titles, incomplete attributes: these suppress impressions in ways no bidding strategy can recover. Most ecommerce PPC engagements start with feed audit work.
SKU economics vary wildly: bidding must reflect it
A 60%-margin hero product and a 15%-margin clearance line shouldn't be bid against the same target. Generalist PPC agencies use blended ROAS targets across the account; specialist ecommerce PPC agencies use SKU-level value rules.
Stock position is a real-time bidding signal
There's no point bidding aggressively for sales of products you can't ship. Ecommerce PPC requires inventory-aware bidding that pulls back on low-stock SKUs automatically. Standard PPC management doesn't do this: there's nothing to pull data from in a service business.
Customer LTV varies by acquisition product
Some SKUs bring in high-LTV customers, others bring in one-time discount hunters. Ecommerce PPC needs Gateway-job bidding on acquisition SKUs and Profit-job bidding on retention SKUs. The unit economics actually work this way.
Returns reshape contribution margin
Fashion, beauty, and homeware brands routinely run 10-30% return rates. ROAS doesn't see the refund; POAS does. Specialist ecommerce PPC factors returns into bidding by SKU and category.
Our PPC management is built on BOI™. Bid On Intent
BOI™ is JudeLuxe's proprietary PPC bidding methodology. Every SKU is assigned one of five commercial jobs based on margin, stock, cash impact, and customer-acquisition role. Bids are then set against the job, not against blended account targets.
Healthy margin, full stock, auction headroom. PPC bids push aggressively for share growth.
Default state. PPC bids optimise for contribution margin per pound spent.
Contested auction. PPC bids defend position without chasing volume.
Stock low, margin compressed, returns climbing. PPC bids pull back to protect cash.
New-customer acquisition SKU. PPC bids accept lower per-unit margin for LTV justification.
The job is reviewed weekly. Stock signals are pulled daily. Margin and cash signals are pulled weekly. Every bid your account makes reflects what each SKU is supposed to be doing this week, not a target set six months ago. Read more about the BOI™ framework.
What we manage as your ecommerce PPC agency
Google Ads (in-house)
- ›Standard Shopping campaigns
- ›Performance Max with full asset group control
- ›Brand and non-brand Search
- ›Display remarketing
- ›YouTube and Demand Gen campaigns
Microsoft Ads (in-house)
- ›Shopping campaigns
- ›Search campaigns
- ›Audience network
Commercial infrastructure
- ›Product feed audit and optimisation
- ›Supplemental feed setup where native feeds fall short
- ›SKU-level contribution margin mapping
- ›Custom labels for BOI job assignment
- ›Conversion tracking validation (GA4 + enhanced conversions + Consent Mode v2)
- ›Google CSS partnership (included: 20% lower Shopping CPCs)
- ›First-party data integration
Reporting and governance
- ›Weekly Loom video updates (5-10 min). What changed, why, what's next
- ›Monthly deep-dives on SKU performance and margin trends
- ›Slack or Teams direct access: 4-hour response on business days
- ›Quarterly strategy reviews against commercial priorities
Real results from named ecommerce PPC clients
£6.19 Net Profit per £1 Spent
Closure London
23-day live snapshot, fashion DTC Shopify. Senior-led PPC management on POAS, CSS savings stacked.
Read case study →+94% Contribution Margin
Thermos
12-month engagement, 1.2× → 2.3× POAS. Year-on-year margin growth through margin-led PPC optimisation.
Read case study →+114% POAS
Flavour Blaster
+110% global revenue, +250% US growth. Regional margin targeting across UK, EU, and US PPC accounts.
Read case study →What ecommerce PPC management costs (and what you get)
Pricing. JudeLuxe charges a fixed monthly fee for retained PPC management, scoped to catalogue complexity and spend level. From £2,000/month. No percentage of spend: we have no financial reason to push your budget higher than your margins can support. CSS partnership included at no extra cost.
Engagement structure. Three-month initial term to implement structural changes and prove value, then month-to-month with 30-day notice. Free PPC audit before any commitment: 5–7 days of senior practitioner time producing a written PDF report with quantified findings. You keep the report whether you work with us or not.
Ecommerce PPC for UK brands spending £10k+/month
You're a fit if: you're an ecommerce brand on Shopify, Magento, BigCommerce, or WooCommerce spending £10,000+/month on paid search. Your product margins vary across the catalogue. You want PPC decisions made against commercial outcomes, not platform ROAS or impression share. (We'll occasionally take £5,000+ accounts with strong unit economics and clear scaling potential: talk to us.)
You're not a fit if: you want a single agency for paid search + paid social + SEO + content under one roof. Your business is B2B SaaS or service-based. You want the cheapest PPC management on the market.
Where we already work: UK ecommerce across fashion (Closure London, Triumph), homeware (Loaf), supplements and wellness, food and beverage (Flavour Blaster, Whisky Me), pet (Wilson's Pet Food), and multi-brand retail (UKSoccerShop). 75+ active accounts.
Ecommerce PPC: frequently asked questions
What does an ecommerce PPC agency actually do?
Manages paid search advertising across Google Ads and Microsoft Ads for product-based ecommerce brands. Specialist work covers product feed quality, SKU-level bidding economics, inventory-aware decisions, returns-adjusted margin calculations, and Performance Max governance. Generalist PPC agencies don't typically do this depth of ecommerce-specific work.
How much does ecommerce PPC management cost?
At JudeLuxe, fixed monthly fee from £2,000, scoped to catalogue complexity and spend level. No percentage of spend. Free PPC audit included before any commitment. Most ecommerce PPC agencies in the UK charge between £1,500 and £8,000/month depending on scope.
How is ecommerce PPC different from regular PPC?
Ecommerce PPC is built around managing product catalogues: feed quality, SKU-level economics, inventory-aware bidding, returns-adjusted margin. Service-business PPC focuses on lead-generation, landing-page conversion, and form fills. Different mechanics, different skill sets, different agencies typically.
How long does it take to see PPC results?
Quick wins (pausing waste, fixing feeds, restructuring budgets) within 30 days. Structural performance lift. POAS improvement, contribution margin gains: within 60–90 days as the BOI restructure beds in.
Do you manage both Google Ads and Microsoft Ads?
Yes. Both in-house. Bing/Microsoft Ads is often overlooked but typically delivers 10-20% incremental volume at lower CPCs for UK ecommerce. We include it in retained engagements where it makes commercial sense.
Will I work with the same person every month?
Yes. JudeLuxe is a senior-led ecommerce PPC agency. No junior account managers running execution while strategists pitch. The person who presents your audit is the person who runs your account day-to-day.
What's the difference between PPC and Google Ads?
PPC (pay-per-click) is the broader term covering paid search across all platforms. Google Ads is one specific PPC platform (the largest). When people say 'PPC agency' they usually mean an agency that manages Google Ads: sometimes also Microsoft Ads, sometimes paid social. JudeLuxe focuses specifically on Google Ads and Microsoft Ads paid search for ecommerce.
Can you take over from an existing PPC agency mid-engagement?
Yes. Most of our retained engagements are transitions from another agency. We run a 30-day parallel audit period before changing anything, gradual rollouts after that, daily monitoring during the transition. 98% retention rate exists because we manage transitions carefully.
Related reading
- Compare agency types → how to choose between Google Ads agencies
- Inside our methodology → the BOI™ framework
- See what we measure → POAS vs ROAS
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