Seasonal Insights

Fashion Ecommerce: Why Q1 is Make or Break for Annual Profit

Q4 drives revenue but Q1 determines whether fashion brands actually bank profit for the year. Here's the margin reality.

Why Pausing Your Google Ads Over Christmas Costs More Than You Think

The instinct to pause campaigns during the holiday break often destroys January performance. Here's what the data actually shows.

Three Things We Learned This Month Running Ecommerce PPC

What contradicted expectations during peak, what looked good but won't hold in January, and what "worked" only because of seasonal distortion.

Why Q4 PPC Performance Is a Terrible Baseline for January Decisions

Q4 inflates every metric through demand, auction dynamics, brand bias, and PMAX signal density. Using it as a baseline for January guarantees disappointment.

Post-Sale Margin Recovery: Rebuilding Contribution After Discount Periods

The 6-8 week recovery window determines whether discounting was strategic or just margin destruction. Here's how to rebuild contribution margin.