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Focused thinking on the areas that matter most to ecommerce performance.

Feed structure, product segmentation, and the commercial reality of Shopping campaigns.

PMAX structure, segmentation, and why automation requires foundation.

Margin-first thinking, spend governance, and why ROAS is often misleading.

Q4 reality checks, January recalibration, and why peak performance lies.

Returns, BNPL, seasonality, and why fashion breaks first.

Why structure dictates profit, and when restructuring is the real fix.

Macro awareness, demand signals, and second-order thinking for ecommerce.

When to switch, ceiling signals, and what separates good management from great.

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