An ecommerce Google Ads audit that answers one question:
are the ads making money?
Most audits are a screenshot tour — quality scores, impression share, a list of settings to toggle. Ours answers the only question your P&L cares about: how much of your ad spend is producing contribution margin, and how much is producing revenue theatre?
Request your auditWhat we actually examine
Margin reality vs reported ROAS.
SKU-level margin applied to last quarter's paid orders. This one table usually reorders your "best" campaigns entirely.
What your conversion signals are teaching Google.
Primary vs secondary actions, value rules, whether the algorithm can see profit at all — or is being trained to chase thin-margin revenue.
PMax structure and control.
Campaign segmentation vs commercial logic, brand cannibalisation, negatives and exclusions, asset group coherence.
Feed condition.
Titles, attributes, custom labels, margin labelling — the layer most audits skip and most performance problems live in.
Spend governance.
Where the marginal pound goes, and whether anyone would notice if it returned nothing.
What you get
A written commercial read — what's actually happening, what to change, and the expected P&L impact — plus the SKU-level profit table. Not a settings checklist. You can hand it to us, your in-house team, or another agency; it's built to be actionable either way.
The honest terms
It's free, but it isn't a teaser. It is ten working days of analyst work with a deliverable you keep, which is exactly why we cap it at four per month and turn down brands that don't fit. We audit ecommerce brands spending £15k+/month on Google Ads.
Request your audit