Agency

12-Month Lock-In Contracts: What Your PPC Agency Isn't Telling You About Why They Need Them

Rolling monthly contracts exist. Your agency chooses not to offer them. Here is why — and what that tells you about their confidence in their own work.

The £50k/Month Inflection Point: When Google Ads Complexity Exceeds Capability

At £50k/month spend, complexity outpaces most agency models. Here's what breaks and why.

Why Most Google Ads Audits Are Worthless

Free audits from agencies are rarely audits at all. Here's what a genuine assessment should include—and what the sales pitches miss.

Why We Say No to 80% of Enquiries

Being selective isn't arrogance—it's how we protect results for existing clients and ensure new relationships actually succeed.

When to Fire Your Google Ads Agency

Not every agency problem means you should leave. Here's how to diagnose whether it's time to switch or time to fix.

Why January is the Best Time to Switch Google Ads Agencies

The new year brings fresh budgets, clean data, and the perfect window to reset your paid media partnerships. Here's why Q1 agency transitions deliver better outcomes.

5 Signs You Have Outgrown Your Current PPC Agency

Not every agency relationship that stops working was bad from the start. Sometimes you simply grow past what they can offer. Here is how to recognise when that has happened.

Why Stable Performance Is Often a Warning Sign

Stable ROAS feels reassuring. But in paid media, stability often signals stagnation, neglect, or declining competitive position dressed as success.

Why Agencies Avoid Talking About Profit (And Why That Is a Problem)

Most agency conversations focus on ROAS and revenue. Profit rarely enters the discussion. This is not accidental—it is structural and stems from incentive misalignment.

High ROAS, Low Confidence: A Google Ads Pattern We See Constantly

Great ROAS numbers that feel wrong. It's one of the most common situations we encounter in audits. Here's why the numbers can look good while the business struggles.

When to Fire Your PPC Agency (And When the Problem Is Something Else)

Performance is declining and you're blaming your agency. But is it actually their fault? Here's how to tell—and what to do either way.

The One Question Every Founder Should Ask Their Google Ads Agency

It's not about ROAS. Most agencies will fumble this question badly, and their answer tells you everything.

5 Agency Relationship Patterns That Quietly Cap Growth

Not because anyone's incompetent. Because ecommerce is chaos and the internet keeps inventing new ways to ruin tracking. Here are the patterns that quietly limit growth.

Is My Agency Doing a Good Job?

A diagnostic checklist for operators who suspect something might be off. 15 questions that reveal whether you're getting value or just activity.

Signs Your Agency Has Hit Its Ceiling

Every agency relationship has a natural limit. Here's how to recognise when you've reached it before it costs you.